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Marketing
The benefits of brands carrying out customer interviews
Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more frugal…
23rd Nov 2022
Digital PR
How Reactive Digital PR Can Benefit Your Business
So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of…
15th Nov 2022
SEO
How Data and Insights Can Help Your SEO During a Rebrand
When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these might entail a little…
3rd Nov 2022
How to get Digital PR Coverage for lifestyle brands using data-led stories
When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest trends.…
31st Oct 2022
How to Navigate Black Friday & Christmas in a Financial Crisis
For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was adjusted,…
25th Oct 2022
CRO
How to double your conversions before Black Friday and Christmas 2022
This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and…
13th Oct 2022
What is Conversion Rate Optimisation (CRO) and why is it important for brands?
This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate…
12th Oct 2022
Artificial intelligence, the advertising industry, our role and happiness
Where’s all this leading to? I’m no expert, so these are just a few musings. There are people around who…
27th Sep 2022
How to crush your Q4 Digital Marketing Strategy
Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the…
How are virtual influencers set to change the future of influencer marketing?
The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with…
26th Sep 2022
How can marketers can start collecting first-party data?
How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a…
21st Sep 2022
How brands will be affected by Google phasing out third-party cookies
Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The…
30th Aug 2022
Paid Media
How to prevent Google Ads Overspending
Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent? Have you ever…
How to reduce Performance Max wastage by 30% by driving shopping-only traffic
The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks (Search,…
12th Aug 2022
Content
How To Develop Tone of Voice
Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It…
9th Aug 2022
Everything Creators Need To Know About YouTube’s Partnership with Shopify
Ready, set, shop on YouTube! YouTube has officially partnered with Shopify and all features are up and running. This is…
3rd Aug 2022
Social Media
How to grow your business using TikTok Shop
Are you ready to grow your business? Because TikTok Shop may just be the way to do it. TikTok Shop…
17th Jun 2022
How Google’s May 2022 Core Update will Affect your Website
On May 25th 2022, Google rolled out its May Core Update, and here’s everything we know so far. What is…
8th Jun 2022
Uncategorised
Sex Sells and Other Marketing Myths that Can Tank Your Strategies
“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not…
13th May 2022
Search Marketing Updates April 2022
Google allows removal of personal information People can now request for their personal information to be removed from Google Search…
9th May 2022
Organic Performance
Using Organic Performance for Marketing Success
Organic performance is a term that is used a lot to bring teams together under a single umbrella. It often…
4th May 2022
Honcho News
Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards
Last week, 21 April 2022, Honcho picked up Best Paid Search Campaign at the Drum Digital Advertising Awards and we…
27th Apr 2022
Google removes URL parameter tool – here’s what you need to know
Here’s what you need to know about Google removing its URL parameters tool… 👇🏻 Later this month, Google will be…
8th Apr 2022
How to Create a Digital PR Campaign – An easy to follow guide
Do you want to know how to create a Digital PR campaign? Well, you’re in the right place! A near-perfect…
6th Apr 2022
How to Plan Ahead for Reactive Content
Have you ever seen a great piece of content and wish you had created it; to have been quicker to…
31st Mar 2022
The Emotions Behind Marketing
Let’s play a quick game. Make a list of your favourite adverts. Aim for 5-10 and they can be from…
14th Mar 2022
How To Tap Into the Potential of Search Marketing
Here’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid…
9th Mar 2022
Proactive & Reactive PR – Learn How to Be A PR Time Traveller
When you hear terms relating to reactive PR, you may automatically visualise a team desperately mass contacting journalists on the…
25th Feb 2022
Honcho January Vlog
Welcome to the Honcho January Vlog where we go behind the scenes at Honcho HQ and share a few things…
21st Feb 2022
The Metaverse – I Just Don’t Get It
What is it – According to Facebook/Meta it is “the next evolution of social connection”, an environment allowing users to…
18th Feb 2022
