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Paid Media
Can we trust Google Smart Shopping?
Sorry, Google, this blog’s a pop at you. If you run ads via Google you may have noticed there have…
26th Nov 2021
Digital Content
Why you need to hire a content writer
Earlier this year, partly driven by selfish reasons – well, completely driven, as I was hunting hard for a new…
23rd Nov 2021
Honcho News
Q&A with Kerry Price, Paid Social Account Manager
Help us to welcome our latest fully remote hire: Kerry Price! And what better way to get to know her…
20th Nov 2021
Social Media
Are verified NFT profile pictures coming to our social media platforms?
Recently, social media hacker Jane Manchun Wong uncovered some detail around Twitter testing verified NFT profile pictures, but to ensure…
18th Nov 2021
UK Search Awards 2021
The UK Search Awards are where the great and the good of SEO, PPC, Paid Social and Digital PR gather…
17th Nov 2021
Q&A with Vincent Wood, Content Executive
The content team is growing with Vincent being our most recent hire in the department. So we sat down with…
12th Nov 2021
Introducing Meta: What is the metaverse and what does it mean for your brands?
Connection is evolving and so is Facebook… Sorry, I mean Meta. Facebook, for a long time now, has been at…
8th Nov 2021
Q&A with Michael Legg, SEO Lead
In our latest Q&A post, we sat down for a chat with Michael, our SEO lead. We spoke to him…
SEO
How to use SEO to boost sales at Christmas
With Christmas quickly approaching, if you haven’t already, now is the perfect time to start thinking about how you can…
1st Nov 2021
Q&A with Steve Wright, Paid Search Manager
From day one, Steve, our new Paid Search Manager, has been getting stuck in. We sent him a few questions…
29th Oct 2021
Instagram Releases Link Stickers for All Users
Instagram is giving everyone story link stickers and here’s why you should be excited! Previously swipe-up links on Instagram have…
27th Oct 2021
Moving away from Facebook ads to diversify paid social in a changing market
The world is changing, but marketers aren’t. For the past few years, Facebook advertising has been the king of paid…
26th Oct 2021
Q&A with Jade Halstead, Marketing Manager
Get to know Jade, our new Marketing Manager. We sat down with her after a few weeks of getting stuck…
22nd Oct 2021
Retail
How to make your brand dominate this Black Friday
The marketing buzzword right now is Black Friday and with less than 50 days until the biggest sales weekend of…
14th Oct 2021
Digital PR
Top Takeaways from Digitaloft’s Digital PR Summit
Digitaloft’s Online Digital PR Summit took place on 29th September 2021. A free event, open to anyone from a traditional…
12th Oct 2021
Search Updates September 2021
Find the September 2021 Search Updates below, in both slider and blog formats. The future of attribution is data-driven Google…
11th Oct 2021
Q&A with Dani Heron, Paid Social Executive
Another recent social hire – this time, on the paid side of things! Dani joins the paid team after studying…
Where do you put your hashtags on Instagram?
How to hashtag on Instagram without it showing So, you want to know where hashtags go on Instagram? We’ve got…
24th Sep 2021
Q&A with Aaron Digby, Paid Media Executive
Aaron joined the paid team back in March 2021 and has been getting stuck in since day one. We sat…
20th Sep 2021
Q&A with Ella Grappy, our latest Digital PR recruit
In this post, we get to know Ella Grappy, our latest Digital PR & Outreach hire. Ella joined Honchō after…
9th Sep 2021
Why prospecting is your number one skill in Digital PR
Often teams get bogged down in spending hours trying to find the smartest content piece for their clients with all…
6th Sep 2021
Q&A with Kevin Hughes, Content Manager
Kevin is our most recent managerial hire, heading up our content team and bringing years of experience. We sat down…
2nd Sep 2021
What’s happened to Google Shopping?
Google Shopping will now operate as a separate business, competing for the top SERPS. Our PPC Account Manager Andrew shares…
24th Aug 2021
What do we know about Performance Max campaigns
In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool…
12th Jul 2021
Fuzzy Lookup For Mac Using Python and Fuzzywuzzy
Fuzzy Lookup is a great tool for several different scenarios in search marketing, with one of its most common use…
5th Jul 2021
Influencer Marketing: Why Bigger Isn’t Always Better
Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on…
11th Jun 2021
Keyword match types in 2021
In paid search, a keyword match type is what dictates how closely a keyword has to match with a search…
7th Jun 2021
What’s new in Google Ads Editor version 1.6
Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry…
4th Jun 2021
The Future of Marketing – three emerging trends that will rewrite how we reach customers
Ever-changing consumer behaviour, evolution and the adoption of technology are a good indicator of any future trends in marketing. Being…
1st Jun 2021
Q&A with Leanne Douglass, Senior SEO Analyst
Our latest recruit Leanne joins us as a Senior SEO Analyst, having worked on both the SEO and paid side…
25th May 2021
