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THE LEADER

Can we trust Google Smart Shopping?

Can we trust Google Smart Shopping?

Sorry, Google, this blog’s a pop at you.  If you run ads via Google you may have noticed there have…

Why you need to hire a content writer

Why you need to hire a content writer

Earlier this year, partly driven by selfish reasons – well, completely driven, as I was hunting hard for a new…

Q&A with Kerry Price, Paid Social Account Manager

Q&A with Kerry Price, Paid Social Account Manager

Help us to welcome our latest fully remote hire: Kerry Price! And what better way to get to know her…

Are verified NFT profile pictures coming to our social media platforms?

Are verified NFT profile pictures coming to our social media platforms?

Recently, social media hacker Jane Manchun Wong uncovered some detail around Twitter testing verified NFT profile pictures, but to ensure…

UK Search Awards 2021

UK Search Awards 2021

The UK Search Awards are where the great and the good of SEO, PPC, Paid Social and Digital PR gather…

Q&A with Vincent Wood, Content Executive

Q&A with Vincent Wood, Content Executive

The content team is growing with Vincent being our most recent hire in the department. So we sat down with…

Introducing Meta: What is the metaverse and what does it mean for your brands?

Introducing Meta: What is the metaverse and what does it mean for your brands?

Connection is evolving and so is Facebook… Sorry, I mean Meta. Facebook, for a long time now, has been at…

Q&A with Michael Legg, SEO Lead

Q&A with Michael Legg, SEO Lead

In our latest Q&A post, we sat down for a chat with Michael, our SEO lead. We spoke to him…

How to use SEO to boost sales at Christmas

How to use SEO to boost sales at Christmas

With Christmas quickly approaching, if you haven’t already, now is the perfect time to start thinking about how you can…

Q&A with Steve Wright, Paid Search Manager

Q&A with Steve Wright, Paid Search Manager

From day one, Steve, our new Paid Search Manager, has been getting stuck in. We sent him a few questions…

Instagram Releases Link Stickers for All Users

Instagram Releases Link Stickers for All Users

Instagram is giving everyone story link stickers and here’s why you should be excited!  Previously swipe-up links on Instagram have…

Moving away from Facebook ads to diversify paid social in a changing market

Moving away from Facebook ads to diversify paid social in a changing market

The world is changing, but marketers aren’t. For the past few years, Facebook advertising has been the king of paid…

Q&A with Jade Halstead, Marketing Manager

Q&A with Jade Halstead, Marketing Manager

Get to know Jade, our new Marketing Manager. We sat down with her after a few weeks of getting stuck…

How to make your brand dominate this Black Friday

How to make your brand dominate this Black Friday

The marketing buzzword right now is Black Friday and with less than 50 days until the biggest sales weekend of…

Top Takeaways from Digitaloft’s Digital PR Summit

Top Takeaways from Digitaloft’s Digital PR Summit

Digitaloft’s Online Digital PR Summit took place on 29th September 2021. A free event, open to anyone from a traditional…

Search Updates September 2021

Search Updates September 2021

Find the September 2021 Search Updates below, in both slider and blog formats. The future of attribution is data-driven Google…

Q&A with Dani Heron, Paid Social Executive

Q&A with Dani Heron, Paid Social Executive

Another recent social hire – this time, on the paid side of things! Dani joins the paid team after studying…

Where do you put your hashtags on Instagram?

Where do you put your hashtags on Instagram?

How to hashtag on Instagram without it showing So, you want to know where hashtags go on Instagram? We’ve got…

Q&A with Aaron Digby, Paid Media Executive

Q&A with Aaron Digby, Paid Media Executive

Aaron joined the paid team back in March 2021 and has been getting stuck in since day one. We sat…

Q&A with Ella Grappy, our latest Digital PR recruit

Q&A with Ella Grappy, our latest Digital PR recruit

In this post, we get to know Ella Grappy, our latest Digital PR & Outreach hire. Ella joined Honchō after…

Why prospecting is your number one skill in Digital PR

Why prospecting is your number one skill in Digital PR

Often teams get bogged down in spending hours trying to find the smartest content piece for their clients with all…

Q&A with Kevin Hughes, Content Manager

Q&A with Kevin Hughes, Content Manager

Kevin is our most recent managerial hire, heading up our content team and bringing years of experience. We sat down…

What’s happened to Google Shopping?

What’s happened to Google Shopping?

Google Shopping will now operate as a separate business, competing for the top SERPS. Our PPC Account Manager Andrew shares…

What do we know about Performance Max campaigns

What do we know about Performance Max campaigns

In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool…

Fuzzy Lookup For Mac Using Python and Fuzzywuzzy

Fuzzy Lookup For Mac Using Python and Fuzzywuzzy

Fuzzy Lookup is a great tool for several different scenarios in search marketing, with one of its most common use…

Influencer Marketing: Why Bigger Isn’t Always Better

Influencer Marketing: Why Bigger Isn’t Always Better

Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on…

Keyword match types in 2021

Keyword match types in 2021

In paid search, a keyword match type is what dictates how closely a keyword has to match with a search…

What’s new in Google Ads Editor version 1.6

What’s new in Google Ads Editor version 1.6

Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry…

The Future of Marketing – three emerging trends that will rewrite how we reach customers

The Future of Marketing – three emerging trends that will rewrite how we reach customers

Ever-changing consumer behaviour, evolution and the adoption of technology are a good indicator of any future trends in marketing. Being…

Q&A with Leanne Douglass, Senior SEO Analyst

Q&A with Leanne Douglass, Senior SEO Analyst

Our latest recruit Leanne joins us as a Senior SEO Analyst, having worked on both the SEO and paid side…