Lottie Hippisley

Lottie is Honchō's Marketing Manager. Having spent most of her career working in-house and as a consultant in brand marketing, PR & influencer marketing, CRM, and partnership marketing roles, Lottie has over 10 years experience as a marketing generalist and her role is to lead all of the agency's marketing. With qualifications in marketing, brand building and the beauty industry and experience working in start-ups, SMEs and large corporations including the Moonpig Group, Lottie brings a broad perspective to the agency. She has experience of speaking at brand events and industry events such as London Social Media Week.

Honcho - UK Search Awards 2024

2 min read

Honchō Scoops Up Two UK Search Awards!

It’s official, we've added not one, but two shiny trophies to our awards cabinet! We’re over the moon to share that we’ve...

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Best attribution models for ecommerce

4 min read

The Best Ecommerce Attribution Models for Your Brand

Understand ecommerce attribution models which attribution models can maximise your marketing efforts and ROI.

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The role of social commerce in ecommerce

2 min read

The Role of Social Commerce in Ecommerce

Explore how social commerce is changing the way we shop online, blending social interactions with digital commerce for a...

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Google's AI Sales Assistant

3 min read

Google’s AI Sales Assistant: What It Means for SEO and How to Prepare

Google is changing the way brands engage with customers by introducing its AI Sales Assistant — a tool designed to improve the...

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2025 SEO Trends and Predictions

2 min read

2025 SEO Trends & Predictions

The world of SEO seems to have been turned upside down over the last year, with more changes than most of us could have...

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Marketing Mix Modelling

1 min read

Marketing Mix Modelling: Tips for a Holistic View of Marketing Performance in 2025

As we approach 2025, Marketing Mix Modelling (MMM) stands out as a vital tool for gaining a comprehensive view of marketing...

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Google Core Update November 2024

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Google's November 2024 Core Update: Everything You Need to Know

Google's November 2024 Core Update has rolled out, bringing significant changes to search rankings and leaving many marketers...

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Topic Clusters for Content Marketing & SEO

3 min read

Why you Need Topic Clusters in Content Marketing & SEO

By structuring your content around clusters of related topics, you can create a powerful content ecosystem that enhances...

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Perplexity AI

2 min read

Perplexity launches AI Shopping Feature for Search

In a bold move to redefine online shopping, Perplexity has unveiled its latest AI-powered shopping feature, aiming to streamline...

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Black Friday Technical SEO tips

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Technical SEO Tips to Boost Your BFCM Sales

Increase your Black Friday and Cyber Monday sales with these crucial technical SEO tips.

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Black Friday Content Marketing Tips

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Content Marketing Tips for Ecommerce Success This BFCM

Black Friday and Cyber Monday (BFCM) are just around the corner. Boost your content marketing strategy to drive traffic, engage...

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The role of AI in Content Creation

4 min read

The Role of Artificial Intelligence (AI) in Content Creation

Discover how artificial intelligence is changing the way we create, curate, and optimise content across various platforms.

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