Lottie Hippisley

Lottie is Honchō's Marketing Manager. Having spent most of her career working in-house and as a consultant in brand marketing, PR & influencer marketing, CRM, and partnership marketing roles, Lottie has over 10 years experience as a marketing generalist and her role is to lead all of the agency's marketing. With qualifications in marketing, brand building and the beauty industry and experience working in start-ups, SMEs and large corporations including the Moonpig Group, Lottie brings a broad perspective to the agency. She has experience of speaking at brand events and industry events such as London Social Media Week.

Why can SEO suffer after a migration?

2 min read

Why can SEO suffer after a website migration?

Explore the potential pitfalls that can impact SEO performance after migrating a website to a new domain or platform.

Marketing SEO Ecommerce
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how to write an SEO friendly blog post

3 min read

How to Write an SEO-Friendly Blog Post: A Step-by-Step Guide

Discover the ultimate guide to creating SEO-friendly blog posts that will boost your website's visibility and attract more...

Marketing SEO Content Marketing
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how to use AI for PPC Content

3 min read

How to use AI to Create Content for PPC Ads

Creating effective PPC ad content is essential for reaching and engaging your audience. The cost of living and general economic...

Paid Media Content Marketing Google Ads AI
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TikTok SEO

4 min read

Boost Your TikTok SEO with These Expert Tips

Discover the top strategies to optimise your TikTok content and increase your visibility on the platform.

Paid Media SEO Content Marketing Social Media Search/Social Updates
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Overcoming ad fatigue

4 min read

Overcoming Ad Fatigue: Fresh Approaches to PPC Campaigns

Explore innovative strategies to rejuvenate your PPC campaigns and combat ad fatigue effectively.

Paid Media Google Ads
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Google's transition from Smart Campaigns to Performance Max

1 min read

Google Phases out Smart Campaigns for PMax: What you Need to Know

Google is phasing out its Smart Campaigns in favour of Performance Max - a shift that marks a significant move towards...

Paid Media Google Ads Search/Social Updates Ecommerce
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The Importance of Ecommerce Customer Reviews

3 min read

The Importance of Ecommerce Customer Reviews

Customer reviews can enhance credibility and drive sales. Learn how in this blog post:

Marketing CRO SEO Content Marketing Ecommerce
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your guide to a successful website migration

2 min read

Mitigating Website Migration Risks: Successful Strategies

Discover the essential strategies to safeguard your website's SEO rankings and user experience during migration.

Marketing CRO Ecommerce
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Top shopify apps for conversion

3 min read

Top Shopify Conversion Apps to Boost Sales

Discover game-changing Shopify apps that can transform your website's performance and skyrocket your sales.

CRO Content Marketing Ecommerce
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How to choose the right CMS for Ecommerce

3 min read

Deciding on the Right CMS for Your Ecommerce Business

When it comes to building or migrating your ecommerce website, there are several essential features and considerations for...

CRO Ecommerce
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Travel Ecommerce Trends in 2024

1 min read

Bon Voyage to the Ordinary: Top Ecommerce Trends for Travel Brands in 2024

The travel industry is taking flight in the digital realm. As wanderlust reigns supreme, travel brands need to equip themselves...

Marketing Search/Social Updates Ecommerce Travel
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Fashion Ecommerce Trends in 2024

1 min read

Fashion Redefined: Top Ecommerce Trends Shaping the Industry in 2024

The fashion scene is undergoing a digital makeover. With consumer habits constantly shifting, fashion brands need to adapt and...

Marketing Search/Social Updates Ecommerce Fashion AI
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