4 min read
Refreshing Content via Linguistic Reviews
Refreshing content is a great way to get 'quick wins' in terms of updating content of value that is just slightly out of date....
3 min read
Long Form Content and Why It Matters
I love long form content. Of course, I would say that wouldn’t I? It keeps me employed. Well, that may be true, but I also love...
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Rage Against the Machine: AI Vs Content Writers
I hate AI. I understand that’s probably not the right thing to say in the current climate, when we’re all supposed to be...
4 min read
the power of Collaborative content planning: Maximising SEO and User Experience
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...
5 min read
How To Develop Tone of Voice
Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for...
2 min read
Sex Sells and Other Marketing Myths that Can Tank Your Strategies
“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.
2 min read
How To Tap Into the Potential of Search Marketing
Here’s a crazy statistic for you: 15% of Google searches seen every day have never been googled before. This factoid comes...
3 min read
UK Search Awards 2021
The UK Search Awards are where the great and the good of SEO, PPC, Paid Social and Digital PR gather to mingle, socialise, and...