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AUTOMOTIVE BLOGS

How are you managing your automotive leads? Part 2

How are you managing your automotive leads? Part 2

This summer I found myself unexpectedly in the car market. As a seller not a buyer. Like most second cars,…

What does 2021 look like for car retailers?

What does 2021 look like for car retailers?

Having survived the slings and arrows of 2020, car retailers will be prepared for just about anything in 2021. With…

How are you managing your automotive leads? Part 1

How are you managing your automotive leads? Part 1

For most car dealers the current wave of Covid-19 firebreaks, circuit-breakers and tiered restrictions have been immensely disruptive but not…

Automotive consumer demand survives COVID-19 restrictions

Automotive consumer demand survives COVID-19 restrictions

Considering showrooms have been forced to close for weeks on end, as a result of lockdowns, circuit breaks and firebreaks,…

Tesla emerges as fastest growing brand for used car searches in August

Tesla emerges as fastest growing brand for used car searches in August

Tesla emerged as the fastest growing car brand among buyers searching online for used cars in August, according to our…

Cars in Search: New Car Regs & Search Interest Q2 2020

Cars in Search: New Car Regs & Search Interest Q2 2020

The automotive industry is always changing, with fierce competition from manufacturers to keep sales consistent – especially during COVID-19. To…

Which car manufacturers had the highest conversion rate in 2019?

Which car manufacturers had the highest conversion rate in 2019?

The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same…

Media Buying Best Practices: How to win the March plate change with PPC

Media Buying Best Practices: How to win the March plate change with PPC

New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get…

Why Dealerships Should Be Using Facebook Inventory Ads

Why Dealerships Should Be Using Facebook Inventory Ads

In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…

Dealer websites ranking higher in Google new car searches ahead of March plate-change

Dealer websites ranking higher in Google new car searches ahead of March plate-change

27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change…

How do customers use search to find their new vehicle or aftersales service?

How do customers use search to find their new vehicle or aftersales service?

When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for…

Dealers urged to maintain focus on used cars during September plate-change

Dealers urged to maintain focus on used cars during September plate-change

1 September 2019 Franchised dealers are being urged not to take their eyes off the ball in September by concentrating…

Automotive marketing statistics to drive your strategy

Automotive marketing statistics to drive your strategy

In the world of Digital Marketing, nothing would be possible without data. It provides the foundations for all marketing strategies,…

How Honchō PPC is leading the way and helping automotive clients outperform the competition

How Honchō PPC is leading the way and helping automotive clients outperform the competition

Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have…

How digital marketing can help a car dealership increase customer sales

How digital marketing can help a car dealership increase customer sales

If you’re not appearing at the top of Google as a dealership, you may already be limiting your reach and…

How car dealerships can win at local SEO

How car dealerships can win at local SEO

Car dealerships are arguably within one of the most advanced and highly influential industries for local SEO. Although car buyers…

2019’s top automotive groups ranked by revenue and search

2019’s top automotive groups ranked by revenue and search

It’s back again! AM Online has announced the 2019 table of the top 100 car dealers. It’s an anticipated time…

GDPR Impacts Marketing Consents for UK Car Dealers

GDPR Impacts Marketing Consents for UK Car Dealers

Car dealerships across Britain are being forced to adapt to having less marketing data to drive new business. This comes…