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Automotive
How are you managing your automotive leads? Part 2
This summer I found myself unexpectedly in the car market. As a seller not a buyer. Like most second cars,…
21st Dec 2020
What does 2021 look like for car retailers?
Having survived the slings and arrows of 2020, car retailers will be prepared for just about anything in 2021. With…
17th Dec 2020
How are you managing your automotive leads? Part 1
For most car dealers the current wave of Covid-19 firebreaks, circuit-breakers and tiered restrictions have been immensely disruptive but not…
9th Dec 2020
Automotive consumer demand survives COVID-19 restrictions
Considering showrooms have been forced to close for weeks on end, as a result of lockdowns, circuit breaks and firebreaks,…
30th Nov 2020
Tesla emerges as fastest growing brand for used car searches in August
Tesla emerged as the fastest growing car brand among buyers searching online for used cars in August, according to our…
9th Sep 2020
Cars in Search: New Car Regs & Search Interest Q2 2020
The automotive industry is always changing, with fierce competition from manufacturers to keep sales consistent – especially during COVID-19. To…
22nd Jul 2020
Which car manufacturers had the highest conversion rate in 2019?
The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same…
27th Feb 2020
Media Buying Best Practices: How to win the March plate change with PPC
New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get…
19th Feb 2020
Why Dealerships Should Be Using Facebook Inventory Ads
In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…
11th Feb 2020
Dealer websites ranking higher in Google new car searches ahead of March plate-change
27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change…
27th Jan 2020
How do customers use search to find their new vehicle or aftersales service?
When it comes to the automotive industry, Search is both a powerful asset for brands and a powerful tool for…
26th Sep 2019
Dealers urged to maintain focus on used cars during September plate-change
1 September 2019 Franchised dealers are being urged not to take their eyes off the ball in September by concentrating…
1st Sep 2019
Automotive marketing statistics to drive your strategy
In the world of Digital Marketing, nothing would be possible without data. It provides the foundations for all marketing strategies,…
9th Aug 2019
How Honchō PPC is leading the way and helping automotive clients outperform the competition
Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have…
23rd Jul 2019
How digital marketing can help a car dealership increase customer sales
If you’re not appearing at the top of Google as a dealership, you may already be limiting your reach and…
18th Jul 2019
How car dealerships can win at local SEO
Car dealerships are arguably within one of the most advanced and highly influential industries for local SEO. Although car buyers…
2nd Jul 2019
2019’s top automotive groups ranked by revenue and search
It’s back again! AM Online has announced the 2019 table of the top 100 car dealers. It’s an anticipated time…
25th Jun 2019
GDPR Impacts Marketing Consents for UK Car Dealers
Car dealerships across Britain are being forced to adapt to having less marketing data to drive new business. This comes…
26th Feb 2019
