5 min read
Harnessing High Search Volume Keywords for Maximum Impact
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
Some of the team had the pleasure of listening to Kirsty Hulse speak at SearchLove last month, and her talk on being creative and getting clients on board with your ideas was the inspiration for this post.
Have you come up with a creative campaign for a client that you absolutely love? Are you worried about how to get them on board? Sometimes, brands are reluctant to show strong opinions for fear of creating a PR crisis or alienating certain audiences.
But did you know that according to a study by the IPA there is a defined link between creativity and effectiveness? Kirsty said that not only are creative campaigns seven times more effective than non-creative campaigns, but non-creative campaigns are becoming less and less effective over time. It is interesting to note how this could affect digital PR campaigns and the potential new trends that would come with it.
For more info about what we learned at SearchLove, check out our SearchLove 2018: Top Takeaways post to see what we thought about the other great speakers.
Let us know what you think about this post by tweeting us, or head over to our contact page and get in touch to find out more about our services!
5 min read
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
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