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DIGITAL PR BLOGS

Why prospecting is your number one skill in Digital PR

Why prospecting is your number one skill in Digital PR

Often teams get bogged down in spending hours trying to find the smartest content piece for their clients with all…

Influencer Marketing: Why Bigger Isn’t Always Better

Influencer Marketing: Why Bigger Isn’t Always Better

Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on…

SLLAM: Make the most of your first line

SLLAM: Make the most of your first line

This post is the second of a series on SLLAM (Subject, Lede, Links, Angles, Methodology), the outreach strategy used by…

SLLAM: How subject lines are the key to successful outreach

SLLAM: How subject lines are the key to successful outreach

This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by…

14 reasons why outreach can boost the success of your next marketing campaign

14 reasons why outreach can boost the success of your next marketing campaign

Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger relationships, our…

14 elements every successful outreach campaign needs

14 elements every successful outreach campaign needs

If you want to make certain that your content has maximum impact; then this guide is for you. Honchō’s outreach…

Creating visibility with digital PR and outreach: key takeaways from outREACH conference

Creating visibility with digital PR and outreach: key takeaways from outREACH conference

Outreach, digital PR, link building or media relations – whatever you call it, it is still a relatively unexplored area…

The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report

The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report

In a time when there is very much a spotlight on spinmaster politics, fake news and a call for brand…

The 7 Best April Fool’s Day Pranks of 2019

The 7 Best April Fool’s Day Pranks of 2019

The first of April can be a headache to digital PR teams around the country. Brands everywhere are pulling out…

MKGO: Our Top Three PR Takeaways

MKGO: Our Top Three PR Takeaways

Arriving at my first #MKGO, I wasn’t really sure what to expect. For a networking event that already promised to…

How to write an effective boilerplate

How to write an effective boilerplate

We take a look at the importance of a well-written boilerplate, how it can benefit your business and our top…

Get your content seen – use digital PR!

Get your content seen – use digital PR!

Anyone who came to our Digital Day in June will have left feeling inspired to go and create some real…