BrightonSEO 2019: Fran Griffin’s talk on measuring Digital PR

So today I did something big. I took to the stage at BrightonSEO for my speaker debut to talk about measuring digital PR.

But why have I talked about this? Well, I think it’s time the SEO and Digital Marketing world reminded itself of the original purpose of PR, and more importantly the benefits and impact it can bring beyond a dofollow link alone. With any luck, the latest google announcement might see more recognition from Google for nofollow links from March 2020 (woo!). In the meantime though, I think it’s important to make sure we report digital PR in the right way and track it properly in order to prove its worth.

I’ve included my slides below. Feel free to screenshot, share or tweet me questions (@FrannGriffin) to continue the conversation.

Interested in our Digital PR services? Get in touch to see how we could work with you to build brand awareness with creative, targeted Digital PR campaigns.