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Carzam appoints Honchō to manage paid media strategy


Blog Article

We’ve got some exciting news – we’re now officially working with Carzam to manage their paid media strategy! 

Carzam is a digital car retailer who makes it easier than ever to purchase or finance a car completely online, with delivery straight to your door. We absolutely love their vision and how Carzam aligns with both our digital and automotive expertise. 

We are looking forward to getting started on our work with Carzam, and we’re excited to bring our very own SMARTFeed technology into our paid media strategy, allowing us to create real-time ads across search and social media, complete with vehicle specifications and availability. 

Our CEO and Founder, Chris Ailey, had this to say about our newest partnership:

“As a fellow digital disruptor, we are excited to be partnering with Carzam at the start of a journey which is already seeing them shake up the way used cars are sold through the delivery of its game-changing e-commerce platform. We’re looking forward to working with the Carzam team and get their stock in front of even more in-market online customers,” 

Ashley Wade, Carzam’s Chief Marketing Officer said: “It is a pleasure to be working with Honchō moving forward. As companies I feel we are very aligned in our approach to technology, resulting in a more fulfilling experience for customers. In an industry as rapidly changing as used cars, data must be at the centre of everything we do. Honchō’s tools and services will allow us to provide our customers with a more enriched experience based on the exact make, model and spec of cars we have for sale.”

Carzam has big plans for this year, too, with a target of 20,000 sales in its first full year, so we’re keen to kick off our paid media strategy and start working towards success – watch this space!

If you’re in need of some specialist paid media or digital marketing strategies, let us know. Get in touch using the contact form below to find out how we can use our retail and automotive expertise to help you reach your goals.

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