Results Wellness Lifestyle chose Honchō to manage all their paid social activity!
RWL is an online fitness platform, formerly known as Results With Lucy (Lucy Mecklenburgh of The Only Way Is Essex fame!), and recently rebranded to Results Wellness Lifestyle.
And we won RWL’s paid social account and now aim to expand their reach across all platforms, enticing new users to the program and expand into new territories across Europe. It’s all very exciting.
RWL offer over 1,000 home workouts to a community of over 10,000 women! Not only does each member get access to home workouts, but they can join live classes, events and retreats (when lockdown is over, mind) all hosted by trained coaches and brand ambassadors. It’s a real community and that’s why it works so well.
The founder and CEO of RWL, Frank Harris, said:
“Honchō have helped us quickly maximise the growing demand of home fitness programs since lockdown and have already been instrumental in a key area of growth by identifying different touch points across the customer journey to re-target to.
We have some great new developments coming along in the next couple of months and are keen to push the boundaries now to accelerate our subscription base. Honchō are the perfect fit for our aspirations given their strong skillset across Search and Social Media.”
The Honchō boss man Chris Ailey said:
“RWL is a fantastic brand and one we are very excited to be working with. Frank and the team at RWL have a clear vision of growth and we have already seen strong results from our activity. We believe Honchō and RWL are perfectly aligned to capture a fast-growing audience in home fitness”.
We also spoke to John Clarke, our Paid Social Specialist, who said:
“Results Wellness Lifestyle have been a fantastic client to work with so far. Their service is constantly evolving to meet the ever-changing needs of their customers, especially in the current situation.
So far, performance has been very strong. We’re constantly pushing the boundaries to try new things and drive value. They’re friendly and strategically minded, making them a pleasure to work with.
A bit more about Results Wellness Lifestyle
RWL is a community of 10,000 like-minded women on a journey to improve their lives. With access to 1,000+ home workouts, live classes, events and unlimited support from coaches, it focuses on creating real results and improving wellness through changing your lifestyle.
You also get access to a library of healthy recipes to make eating right even easier. The platform ensures you stay active and eat right at home, perfect in the current situation!
You can get a 7-day free trial that you can cancel whenever you want, so go give it a go.
We’re really excited to be handling RWL’s paid social and can’t wait to work our magic on their account. Explore our case studies to learn more about how we help our other clients.
