We’re delighted to welcome a new SEO client to Honcho – Urban Fruits.
Due to a refresh in branding, Urban Fruits want to build a new website from scratch that embodies their new look and feel. The focus is on user experience, but also considers organic visibility, as this had not previously been a focus. Their domain will stay the same, but elements on site will be optimised and technically refreshed to give the best organic and user experience possible.
Honcho will be supporting Urban Fruits throughout the entire migration process to ensure the website achieves foundational technical excellence. Ensuring the website has best practices built into its core will help set the site up for increased organic visibility and better performance.
Jack Elkins, Senior Brand Manager at Urban Fruits, said of the partnership:
“I’ve been really impressed with Honcho since my first meeting with Chris. Their attitude, approach and professionalism gave me the utmost confidence that they will be able to deliver on our new web-build project for Urban Fruits, supporting the brand through a period of stellar growth.”
Urban Fruits also wanted to condense their current website structure to streamline the user experience and Honcho will be advising throughout the entire process.
Along with our vast experience in delivering migrations for some of the UK’s biggest brands including Sephora, Gumtree and Altro, we build bespoke data platforms that guide brands to make data-led decisions to benefit their business.
Throughout the process, Honcho will be supplying SEO and Content advice to the Urban Fruits team to adhere to best SEO practices to encourage organic visibility.
Chris Ailey, founder and CEO of Honcho, said:
“The healthy snacks market has seen huge growth over the last few years, and Urban Fruits are definitely a leader in the field with a wide range of dried fruit products appearing in all major supermarkets.
We’re delighted to be working with the Urban Fruits team and their development partner to ensure they successfully migrate their web presence onto a new platform and grow their digital presence over the coming months”.
If you have any questions on the value of migrations, SEO and Content for your brand/business, get in touch with the Honcho team today.
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