It’s official, we've added not one, but two shiny trophies to our awards cabinet! We’re over the moon to share that we’ve triumphed at the UK Search Awards with wins in two highly competitive categories:
- Best Use of Search - Finance (SEO) for our Nepo Savers campaign with Wealthify
- Best Use of Search - Automotive (Small) for our work with Pentagon Motor Group on our Peugeot campaign
These awards aren’t just a nod to our work—they’re a celebration of the creativity, dedication, and sheer grit our team pours into every campaign.
Best Use of Search - Finance: Nepo Savers for Wealthify
What was the challenge? Wealthify wanted to launch their new Instant Access Savings product into a fiercely competitive market. Our mission? To help them break through the noise, boost their visibility, and attract traffic with a creative yet data-driven SEO-led Digital PR strategy.
What did we do?
We noticed a gap in the media narrative: while the “Bank of Mum and Dad” gets plenty of attention, there wasn’t much discussion about the challenges faced by those without financial help. Cue our Nepo Savers campaign. By commissioning original research, we uncovered some eye-opening insights and used them to fuel a thought-provoking content strategy. Highlights included:
- First-hand data from a bespoke survey, which gave us unique angles for outreach
- A diverse range of content that resonated with journalists, from blog posts to data visualisations
- Creative pivots to avoid political pitfalls during a tricky election season
The result? We delivered beyond expectations, achieving high authority links, boosting keyword rankings, and driving impressive traffic to Wealthify’s new product pages—all in a condensed timeframe. The judges called it a “creative and strategic campaign” that nailed the brief, despite unexpected challenges. Oh, and Wealthify were pretty chuffed too.
Best Use of Search - Automotive: Peugeot for Pentagon Motor Holdings
What was the challenge? Competing in the automotive market is tough. Pentagon needed a way to stand out in the crowded Peugeot space and drive high-intent traffic to their Peugeot-related pages.
What did we do?
This wasn’t just an SEO campaign—it was a connected search strategy. By blending technical SEO, content optimisation, and local search enhancements, we tackled the broad and niche aspects of Peugeot-related searches. Our focus on ‘Near Me’ and ‘Best’ keywords ensured we captured users ready to convert.
The result?
We boosted visibility, traffic, and conversions, driving Pentagon’s Peugeot presence to the front of the pack. The judges were impressed by our data-driven approach, the relevance of our content (including a standout boot guide), and the seamless alignment with the brand’s goals. Simply put, we put Pentagon on the map—literally.
What These Wins Mean to Us
These awards are a testament to the expertise, creativity, and passion of our incredible team. Each campaign threw its own set of challenges our way, but that’s where we thrive — taking complex problems and turning them into opportunities.
To our clients, these wins demonstrate our commitment to delivering real results. Whether it’s crafting campaigns that spark conversations (Nepo Savers) or carving out new opportunities in competitive markets (Pentagon Peugeot), we’re here to make an impact.
Here’s to the next chapter of smashing goals and collecting more awards along the way.
See how we can help you win big in search marketing - get in touch now.
Lottie Hippisley
