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5 min read

How to get Digital PR Coverage for lifestyle brands using data-led stories

When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...

Digital PR Content Marketing
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7 min read

How to Navigate Black Friday & Christmas in a Financial Crisis

For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was...

Marketing Ecommerce Black Friday
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9 min read

How to double your conversions before Black Friday and Christmas 2022

This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and product pages for...

Marketing CRO Black Friday
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4 min read

What is Conversion Rate Optimisation (CRO) and why is it important for brands?

This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate...

Marketing CRO
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3 min read

Artificial intelligence, the advertising industry, our role and happiness

Where’s all this leading to? I’m no expert, so these are just a few musings.

Marketing AI
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4 min read

How to crush your Q4 Digital Marketing Strategy

Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is!

Marketing
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3 min read

How can marketers can start collecting first-party data?

How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...

Marketing Paid Media
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3 min read

How brands will be affected by Google phasing out third-party cookies

Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...

Marketing Paid Media
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5 min read

How to prevent Google Ads Overspending

Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?

Paid Media Google Ads
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5 min read

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...

Paid Media Google Ads
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5 min read

How To Develop Tone of Voice

Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for...

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3 min read

Everything Creators Need To Know About YouTube’s Partnership with Shopify

Ready, set, shop on YouTube!

Marketing Social Media
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