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5 min read

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...

Paid Media Google Ads
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5 min read

How To Develop Tone of Voice

Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for...

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3 min read

Everything Creators Need To Know About YouTube’s Partnership with Shopify

Ready, set, shop on YouTube!

Marketing Social Media
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4 min read

How to grow your business using TikTok Shop

Are you ready to grow your business? Because TikTok Shop may just be the way to do it.

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2 min read

How Google’s May 2022 Core Update will Affect your Website

On May 25th 2022, Google rolled out its May Core Update, and here’s everything we know so far.

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2 min read

Sex Sells and Other Marketing Myths that Can Tank Your Strategies

“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.

Marketing Content Marketing
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4 min read

Search Marketing Updates April 2022

Google allows removal of personal information People can now request for their personal information to be removed from Google...

Search/Social Updates
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2 min read

Using Organic Performance for Marketing Success

Organic performance is a term that is used a lot to bring teams together under a single umbrella. It often provides...

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1 min read

Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards

Last week, 21 April 2022, Honcho picked up Best Paid Search Campaign at the Drum Digital Advertising Awards and we couldn’t be...

Honcho News
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2 min read

Google removes URL parameter tool – here’s what you need to know

Here’s what you need to know about Google removing its URL parameters tool… 👇🏻

SEO
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6 min read

How to Create a Digital PR Campaign – An easy to follow guide

Do you want to know how to create a Digital PR campaign? Well, you’re in the right place! A near-perfect PR campaign can be hard...

Digital PR
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2 min read

How to Plan Ahead for Reactive Content

Have you ever seen a great piece of content and wish you had created it; to have been quicker to react to the trend or event?

Marketing Content Marketing
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