3 min read

User-Generated Content Takes Over

On the seventh day of Christmas Honchō gave to me user-generated content… Our Content Executive, Max, takes us through why UGC...

3 min read

The State of Voice Search in 2018

On the sixth day of Christmas Honchō gave to me optimised voice search… Cameron Sykes, our SEO Executive, explores how voice...

2 min read

The Rise of Amazon Search

On the fifth day of Christmas Honchō gave to me Amazon search… Nina, our PPC Account Executive, reveals how Amazon has taken the...

2 min read

The Rise and Success of Influencer Marketing

On the fourth day of Christmas Honchō gave to me influencer marketing… Sophie, our Project Manager, explores the effect...

3 min read

Local Search Takes Centre Stage in 2018 Search Strategies

On the third day of Christmas Honchō gave to me a local search strategy… From Google My Business to on-page optimisation,...

2 min read

The Big Google Rebrand: AdWords is Dead, Long Live Google Ads

On the second day of Christmas Honchō gave to me a new Google interface… Emily, our PPC Account Manager, reflects on one of the...

2 min read

Iceland X Greenpeace: The Controversial Christmas Campaign

On the first day of Christmas, Honchō gave to me a politically controversial campaign… From a cartoon Christmas advert to a...

3 min read

Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas

Christmas can be a very exciting (and stressful!) period for e-commerce advertisers. Some of you may be the kind of shoppers...

3 min read

Google Ads is Moving Away From Keyword Targeting – Here’s What it Means

“Google Ads is moving away from keyword targeting. There has been some speculation on this matter ever since Google removed...

3 min read

Let’s Play Black Friday Bullsh*t Bingo From iThinkMedia

Black Friday is one of the most important weekends for online retailers. This creates a lot of hype, causing many businesses to...

7 min read

How to Optimise Your Black Friday Content Strategy for 2018

With just over a week to go until the most anticipated trading event of the year, Mellisa reveals all on how you can optimise...

4 min read

Why SEO is vital to surviving the Retail Apocalypse