Retail / Automotive / Paid Media / SEO / Digital Pr / Digital Content / Social Media / Honcho News / View All
SEO
June Search Updates Blog
June has been another busy month for search. We’ve compiled the biggest news and latest updates so you can keep…
7th Jul 2020
How to use Python & Pytrends to automate Google Trends data
In this article we’ll look at how we built a script in Python 3, using Pytrends to effectively automate data…
23rd Jun 2020
Using Google Trends For Search Insights
In one of our latest insight pieces, we explored the impact of the Coronavirus on the search trends within multiple…
22nd Jun 2020
Retail
How To Add Organization Schema To Shopify
Adding Organization Schema Manually, without Apps or Addons. Currently, there isn’t much support out there for businesses on Shopify trying…
15th Jun 2020
Honcho News
NRS Healthcare chooses Honcho to lead their SEO & drive digital growth
We’re delighted to announce that NRS Healthcare have selected Honchō as their SEO agency following a competitive pitch. Our first…
May Google Search Updates
April has been another busy month for search, with major new changes and a new core update. Google has introduced…
2nd Jun 2020
It’s official: we’re working with Results Wellness Lifestyle!
Results Wellness Lifestyle chose Honchō to manage all their paid social activity! RWL is an online fitness platform, formerly known…
27th May 2020
Facebook Announces Brand New “Shops” Platform for Facebook and Instagram
Facebook has been looking to increase their e-commerce presence for many years; from adding the marketplace feature on Facebook in…
20th May 2020
The Impact of The Coronavirus on Search Trends
The Coronavirus has changed the lives of people around the globe including their consumption and shopping behaviours. In the new…
14th May 2020
April Search Updates
April was a month full of big changes and new features in the world of SEO and PPC. With the…
1st May 2020
FREE Google Shopping Listings: What Retailers Need to Know
Is Google Shopping free? Yes, it is now! Previously, in order to list your inventory on Google’s Shopping platform, you…
23rd Apr 2020
8 Common Technical SEO Issues on eCommerce sites
Here at Honchō, our experience of working with some of the most recognisable retailers has highlighted some common technical SEO…
15th Apr 2020
Shopify SEO Problems & Tips to Resolve Them
Shopify is one of the most popular e-commerce platforms available currently with almost 50,000 websites in the UK using the…
2nd Apr 2020
Paid Media
Using Paid Media for Growth When You Can’t Sell Anything
Covid-19 has hit us all hard. Marketing budgets are being slashed, reduced services are being deployed, and in some cases…
March Search Updates
There were plenty of updates and new features that came about in March in the world of SEO and PPC.…
How retail brands can adapt marketing activity to limit the damage of Coronavirus COVID-19
In uncertain and unprecedented times like these, the future of some businesses can seem uncertain. Brands that rely on footfall…
26th Mar 2020
February SEO Updates
February was a busy month for SEO. With exciting new updates and features, there was a lot to learn in…
27th Feb 2020
Automotive
Which car manufacturers had the highest conversion rate in 2019?
The automotive market is getting more competitive and crowded, and everyone is trying hard to gain attention from the same…
Google’s Deduplication update: is there value in featured snippets?
On Wednesday 22nd January 2020, Google rolled out a significant update to the first page of the search results, which…
25th Feb 2020
Media Buying Best Practices: How to win the March plate change with PPC
New Plate launches still play a massive role in the calendar of the automotive industry, with consumers looking to get…
19th Feb 2020
Why Dealerships Should Be Using Facebook Inventory Ads
In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…
11th Feb 2020
SEO Updates January 2020: What’s Happened so Far?
The world of SEO is always evolving, with updates being rolled out on a daily basis. For search marketers, it…
10th Feb 2020
Dealer websites ranking higher in Google new car searches ahead of March plate-change
27 January 2020 Franchised dealers could benefit from an unexpected boost in enquiries in the run-up to the March plate-change…
27th Jan 2020
Digital Content
Why storytelling is important for marketing in 2020
Storytelling has been a part of human culture for almost as long as we’ve existed. Before they were written down…
6th Jan 2020
Adapting SEO to a more challenging environment
The phrase “Search Engine Optimisation”, according to industry analyst Danny Sullivan, probably came into use in 1997. Sullivan credits Bruce…
5th Dec 2019
Do Christmas adverts affect digital performance?
Christmas adverts have started to appear on TV, which means the festive season has begun. It seems like more brands…
21st Nov 2019
Google Ads Testing Car Rental Comparison
A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…
20th Nov 2019
Social Media
Facebook Pay: a New Payment System
After some confusion earlier this month about Facebook (parent company) rebanding to ‘FACEBOOK’ to be avoid being confused with Facebook…
13th Nov 2019
How to Influence Customers to Buy Online this Holiday Season
Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…
29th Oct 2019
What Is BERT? NEW Google Algorithm Update
What is BERT? It’s Google’s biggest step forward in the last five years and a milestone for Search as a…
28th Oct 2019
