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Retail
What’s happened to Google Shopping?
Google Shopping will now operate as a separate business, competing for the top SERPS. Our PPC Account Manager Andrew shares…
24th Aug 2021
Paid Media
What do we know about Performance Max campaigns
In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool…
12th Jul 2021
SEO
Fuzzy Lookup For Mac Using Python and Fuzzywuzzy
Fuzzy Lookup is a great tool for several different scenarios in search marketing, with one of its most common use…
5th Jul 2021
Digital PR
Influencer Marketing: Why Bigger Isn’t Always Better
Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on…
11th Jun 2021
Keyword match types in 2021
In paid search, a keyword match type is what dictates how closely a keyword has to match with a search…
7th Jun 2021
What’s new in Google Ads Editor version 1.6
Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry…
4th Jun 2021
The Future of Marketing – three emerging trends that will rewrite how we reach customers
Ever-changing consumer behaviour, evolution and the adoption of technology are a good indicator of any future trends in marketing. Being…
1st Jun 2021
Honcho News
Q&A with Leanne Douglass, Senior SEO Analyst
Our latest recruit Leanne joins us as a Senior SEO Analyst, having worked on both the SEO and paid side…
25th May 2021
How has non-essential shops reopening impacted paid media?
Over the past year online retailers have seen a boom in performance as consumers heed the Government’s advice to stay…
How To Scrape Youtube Video Views With Python
Getting Views From Youtube Videos This guide will show you how to scrape video views with Python with a primary…
20th May 2021
Q&A with Megan-Rae Grove, Paid Media Account Manager
We spoke with Megan, our latest PPC recruit. Megan joins us as a Paid Media Account Manager with six years…
18th May 2021
Q&A with Sarah Cataldo, Client Services Director
Sarah just joined as our new Client Services Director, so we sat down with her to get to know more…
27th Apr 2021
Q&A with Aneela Ashraf, PR & Outreach Lead
We sat down with Aneela Ashraf, our new Digital PR and Outreach Lead, to get to know a bit about…
21st Apr 2021
Q&A with Manuel Madeddu, SEO Manager
One of our newest SEO recruits, SEO Manager Manuel Madeddu joined Honchō with loads of experience. We asked him a few…
16th Apr 2021
Social Media
March 2021 Social Updates
We’re back with another one of our monthly social updates, so you can keep on top of all the most…
12th Apr 2021
Our BrightonSEO highlights (Spring 2021)
A few days ago, BrightonSEO took place. As you may know, BrightonSEO is a search marketing conference that brings together…
8th Apr 2021
March Search Updates 2021
Google may see web pages as duplicates if URLs are too similar During the Google Search Central SEO hangout recorded…
7th Apr 2021
Are we rebuilding the high street on social media?
With the recent acquisition of Topshop and Miss Selfridge, two brands that have been on the high street for decades,…
25th Mar 2021
Carzam appoints Honchō to manage paid media strategy
We’ve got some exciting news – we’re now officially working with Carzam to manage their paid media strategy! Carzam is…
23rd Mar 2021
SLLAM: Make the most of your first line
This post is the second of a series on SLLAM (Subject, Lede, Links, Angles, Methodology), the outreach strategy used by…
19th Mar 2021
February 2021 Social Updates
Every month, we’re on the lookout for the biggest (and smallest) updates in social media that we can share, to…
11th Mar 2021
Optimising for the Core Web Vitals Ranking Signals
What are Core Web Vitals? Introduced in early 2020, the Core Web Vitals are a ranking signal which measures site…
10th Mar 2021
International Women’s Day Q&A
International Women’s Day 2021 2021 has been a busy year for us already, welcoming both new clients and new team…
8th Mar 2021
February Search Updates
Another month, another massive set of Search updates, changes and developments. Read through the full list of Google February 2021…
1st Mar 2021
Apple iOS 14.5 update: App Tracking Transparency
Apple have finally revealed a date for the release of their iOS 14.5 privacy update, which will include the controversial…
24th Feb 2021
Q&A with Jack Harrington, Paid Social Lead
Joining the Paid Media team is Jack Harrington, our new Paid Social Lead! He took a break from his usual…
17th Feb 2021
January Search Updates
A Minimum Threshold For All Core Web Vitals May Need To Be Met For A Ranking Boost Google has announced…
15th Feb 2021
Google’s broad match modifier to phrase match update
Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase match, is…
12th Feb 2021
SLLAM: How subject lines are the key to successful outreach
This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by…
10th Feb 2021
Google Lighthouse Glossary
If you’ve recently run a Google Lighthouse report on your page and you’ve found yourself a bit puzzled by some…
5th Feb 2021
