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Honcho News
Carzam appoints Honchō to manage paid media strategy
We’ve got some exciting news – we’re now officially working with Carzam to manage their paid media strategy! Carzam is…
23rd Mar 2021
Digital PR
SLLAM: Make the most of your first line
This post is the second of a series on SLLAM (Subject, Lede, Links, Angles, Methodology), the outreach strategy used by…
19th Mar 2021
Social Media
February 2021 Social Updates
Every month, we’re on the lookout for the biggest (and smallest) updates in social media that we can share, to…
11th Mar 2021
SEO
Optimising for the Core Web Vitals Ranking Signals
What are Core Web Vitals? Introduced in early 2020, the Core Web Vitals are a ranking signal which measures site…
10th Mar 2021
International Women’s Day Q&A
International Women’s Day 2021 2021 has been a busy year for us already, welcoming both new clients and new team…
8th Mar 2021
February Search Updates
Another month, another massive set of Search updates, changes and developments. Read through the full list of Google February 2021…
1st Mar 2021
Paid Media
Apple iOS 14.5 update: App Tracking Transparency
Apple have finally revealed a date for the release of their iOS 14.5 privacy update, which will include the controversial…
24th Feb 2021
Q&A with Jack Harrington, Paid Social Lead
Joining the Paid Media team is Jack Harrington, our new Paid Social Lead! He took a break from his usual…
17th Feb 2021
January Search Updates
A Minimum Threshold For All Core Web Vitals May Need To Be Met For A Ranking Boost Google has announced…
15th Feb 2021
Google’s broad match modifier to phrase match update
Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase match, is…
12th Feb 2021
SLLAM: How subject lines are the key to successful outreach
This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by…
10th Feb 2021
Google Lighthouse Glossary
If you’ve recently run a Google Lighthouse report on your page and you’ve found yourself a bit puzzled by some…
5th Feb 2021
Mobile First Indexing 2021: What you need to know
In the month of July 2020, Google confirmed that it was pushing back its planned 100% rollout of the “mobile…
2nd Feb 2021
Q&A with Alex Cassidy, Head of Digital PR
We recently welcomed Alex Cassidy to the Honchō team as our Head of Digital PR! We managed to grab a…
27th Jan 2021
How to use PRAW and crawl Reddit for subreddit post data?
What is PRAW? PRAW stands for “Python Reddit API Wrapper” and is an easy and fun module to start collecting…
21st Jan 2021
December Search Updates
Google ended 2020 much like the rest of the year, with plenty of updates. We’ve summarised and analysed the major…
11th Jan 2021
Automotive
How are you managing your automotive leads? Part 2
This summer I found myself unexpectedly in the car market. As a seller not a buyer. Like most second cars,…
21st Dec 2020
What does 2021 look like for car retailers?
Having survived the slings and arrows of 2020, car retailers will be prepared for just about anything in 2021. With…
17th Dec 2020
How are you managing your automotive leads? Part 1
For most car dealers the current wave of Covid-19 firebreaks, circuit-breakers and tiered restrictions have been immensely disruptive but not…
9th Dec 2020
November Search Updates
November has been another busy month for Digital Marketers, with retailers enjoying more online sales on Black Friday than ever…
8th Dec 2020
Automotive consumer demand survives COVID-19 restrictions
Considering showrooms have been forced to close for weeks on end, as a result of lockdowns, circuit breaks and firebreaks,…
30th Nov 2020
SEO in a Post-COVID World – Part 1
What’s changed in SEO since the global pandemic? 2020 has been one hell of a year. So many unexpected events,…
10th Nov 2020
October Search Updates
There have been quite a few major updates that have come out in the last month, so we’ve summarised and…
9th Nov 2020
September Search Updates
Google Adds Digital Service Tax To UK Advertisers Starting 1st of November, advertisers from the U.K, Austria and Turkey will…
13th Oct 2020
September 2020 Social Updates
Another month, another batch of exciting social media news! Lots happened in September, including the continuing TikTok saga, a new…
10th Oct 2020
Paid Social for new and used car sales
Paid social might not be at the top of all marketers’ lists when it comes to pushing sales for new…
15th Sep 2020
What the Facebook Ad boycott means for small businesses
As most people will know, July saw a number of large Facebook advertisers pull their ad spend due to Facebook’s…
14th Sep 2020
Tesla emerges as fastest growing brand for used car searches in August
Tesla emerged as the fastest growing car brand among buyers searching online for used cars in August, according to our…
9th Sep 2020
August Social Media Updates
It’s been a very very busy month for happenings in social media. Most news is based on what we’re calling…
8th Sep 2020
Making the most of Amazon Prime Day
Prime Day is expected to fall at some point in October. This year it will be a little different though,…
