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Honcho News
From iThinkMedia to Honchō – our rebrand event
After weeks of teasers on social media, our guests gathered in a large marquee on the lawn at our HQ…
24th May 2019
What goes into a launch event?
On Wednesday, 22nd May, iThinkMedia became Honchō. We celebrated at our beautiful rural offices that we’re proud to call home,…
Bye bye iThinkMedia… hello Honchō!
Introducing Honchō Integrated search marketing agency rebrands to reflect its leading experience in retail and automotive sectors www.honchosearch.com London, UK…
23rd May 2019
Digital Content
A Beginner’s Guide to Freelance Copywriting
Our beginner's guide to freelance copywriting is full of advice that will help you decide if going freelance is the…
13th May 2019
SEO
The Future is Visual: New Google Search Enhancements Changes 2019 Strategies
The landscape of search continues to evolve and change as advancements in technology continue to push forward. Google has recently…
26th Apr 2019
Paid Media
CPC Bidding vs. CPM Bidding: What’s The Difference?
Article updated September 2021 CPC VS. CPM BIDDING: WHAT’S THE DIFFERENCE? Google Ads can be considered the backbone of PPC.…
18th Apr 2019
Local SEO: How to Find Keywords that Trigger Google Maps?
Do you have a local
17th Apr 2019
Data Highlighter Vs. Schema Mark Up – Which is best to use?
You may have heard there are numerous ways you can implement structured data to your website. By adding schema code…
Brighton SEO 2019: Event Recap
On Friday 12th April, we headed down to Brighton for one of our favourite search marketing events of the year,…
Digital PR
The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report
In a time when there is very much a spotlight on spinmaster politics, fake news and a call for brand…
9th Apr 2019
Podcasts comes to Google search via automatic transcription
Images, Videos, Blog articles, your typical forms of media can all be searched for on Google in many ways. Parts…
4th Apr 2019
Google Home Voice results showing Local Services ads
Update: Google reached out to say that local Google Home voice search results based purely on relevancy, not paid advertising.…
3rd Apr 2019
The 7 Best April Fool’s Day Pranks of 2019
The first of April can be a headache to digital PR teams around the country. Brands everywhere are pulling out…
1st Apr 2019
Google Retires rel=prev/next Pagination Tag
Yesterday Google suddenly announced that pagination tag rel=prev and rel=next will no longer be supported by Google. Once again this…
22nd Mar 2019
MKGO: Our Top Three PR Takeaways
Arriving at my first #MKGO, I wasn’t really sure what to expect. For a networking event that already promised to…
15th Mar 2019
March Google Algorithm Update & Chrome Additions
As members of the SEO community, we anticipate the potential effects algorithmic changes on our online visibility. Google this month…
14th Mar 2019
Social Media
Autopsy of the Death of Google +
Last year Google came under scrutiny over privacy concerns. One of them was a large vulnerability issue on Google+ causing…
11th Mar 2019
iThink News
Recognising Our Inspirational Female Role Models
International Women’s Day is a time to recognise how far women have come, so it’s only right that we take…
8th Mar 2019
Shoppable Ads on Google Images
Google announced Shoppable ads for Google Images. You'll be able to capture more traffic at the top end of the…
7th Mar 2019
Streamline Your Content with Conventions
Creating content for your site can be stressful at the best of times. But it’s another thing when you need…
4th Mar 2019
How to Open Multiple Instances of Screaming Frog on Mac
Everyone in the SEO industry agrees that Screaming Frog is one of the most essential SEO tools. A tool where…
1st Mar 2019
Google Tests Giant Image Search Ads
Google's giant image ad format has been tested with other types of brands. Will these giant carousel image ads see…
26th Feb 2019
Automotive
GDPR Impacts Marketing Consents for UK Car Dealers
Car dealerships across Britain are being forced to adapt to having less marketing data to drive new business. This comes…
Conversion Rate Benchmarks 2019: How Do You Compare?
How are you measuring the success of your campaigns? We, like many others, use historical data to show the month-on-month…
25th Feb 2019
Improve Your PPC Account Efficiency with Automation
The evolution of automated technology has been a progressive development within paid search and is now an incremental part of…
22nd Feb 2019
Best Link Building Tools for Successful Outreach Campaigns in 2019
Outreach campaigns involve several stages, so it’s important to have the right army of tools at your fingertips. Having the…
19th Feb 2019
Product Card Buttons – Google Shopping update
Google Shopping's product card ads have seen the addition of buttons. "Details", "Reviews" + "Stores" buttons add info for users.…
18th Feb 2019
The Future of E-commerce PPC: A Voiceless Society
When it comes to solving a problem that involves other people, what is the best way to solve it? By…
Google Assistant Ads – Test or a Bug?
Google Assistant Ads? Ads have been found in Google Assistant. Is it just a bug or is it a test?…
14th Feb 2019
Retail
Can Google Maps Take Augmented Reality to the Next Level?
Augmented Reality is a technology that has the potential to completely change industries. IKEA and other retail apps have been…
