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Honcho News
Pentagon Motor Group signs Honchō to drive its digital growth
Pentagon Motor Group has appointed Honchō – the specialist automotive search marketing agency – to oversee digital marketing across its…
12th Sep 2019
SEO
Google Update: New link attributes rel=”sponsored” and rel=”ugc”
The Outreach team at Honchō were excited by Google’s announcement of big changes in how they categorise backlinks. We now…
11th Sep 2019
Google penalises SEO agency website for poor backlink profile
The SEO community was in consternation earlier last week when Google hit Australian SEO agency dejanseo.com.au with a penalty. Their…
3rd Sep 2019
Automotive
Dealers urged to maintain focus on used cars during September plate-change
1 September 2019 Franchised dealers are being urged not to take their eyes off the ball in September by concentrating…
1st Sep 2019
How to start a career in Digital Marketing
As it’s A-level results day, we did some office research into which members of the Honchō team chose to pursue…
15th Aug 2019
Australian beauty brand Bondi Sands selects Honchō as global SEO agency partner
Self-tanning and skincare brand Bondi Sands has appointed Honchō to be its global agency partner to boost its organic visibility…
12th Aug 2019
Automotive marketing statistics to drive your strategy
In the world of Digital Marketing, nothing would be possible without data. It provides the foundations for all marketing strategies,…
9th Aug 2019
Take over the SERPs with FAQ schema
In recent months FAQ schema has been making the rounds in the SEO community. The excitement comes from the rich…
6th Aug 2019
How Honchō PPC is leading the way and helping automotive clients outperform the competition
Since winning our first automotive client back in 2016, Honchō has embarked on a fantastic journey. From this, we have…
23rd Jul 2019
Digital Content
Is Netflix Creating the Future of TV Marketing?
For many years, as far back as when I was a teenager, I have always wondered why 1000s of TV…
19th Jul 2019
How digital marketing can help a car dealership increase customer sales
If you’re not appearing at the top of Google as a dealership, you may already be limiting your reach and…
18th Jul 2019
Digital PR
14 reasons why outreach can boost the success of your next marketing campaign
Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger relationships, our…
16th Jul 2019
5 reasons the competition may be ahead of you in the SERPs
Sometimes, taking it back to basics is the best way to see some results in real time. In this article,…
12th Jul 2019
How to use gquestions.py and Pycharm
Recently there has been a lot of buzz around a script which allows you to scrape Google’s “People also ask”…
11th Jul 2019
Retail
How to use Google Analytics and UTMs to track retail content marketing campaigns
Tracking the success of marketing campaigns is often a number one priority for retail companies. Retaining data to understand and…
9th Jul 2019
How car dealerships can win at local SEO
Car dealerships are arguably within one of the most advanced and highly influential industries for local SEO. Although car buyers…
2nd Jul 2019
How to extract domains from URLs in Excel
In the day to day of an SEO, it’s inevitable you’ll need to manipulate URLs to get what you need.…
1st Jul 2019
How to get root domain from URL using Python
As SEO professionals, a lot of the work we do involves analysing and manipulating URL data. While URL data is…
28th Jun 2019
Google My Business Update June 2019
Google My Business Update: 6 New Features According to Google, Google My Business (GMB) has allowed 150 million local businesses…
14 elements every successful outreach campaign needs
If you want to make certain that your content has maximum impact; then this guide is for you. Honchō’s outreach…
26th Jun 2019
2019’s top automotive groups ranked by revenue and search
It’s back again! AM Online has announced the 2019 table of the top 100 car dealers. It’s an anticipated time…
25th Jun 2019
Which retailers are bossing leadership?
Amid loads of reports that the high street is struggling in comparison to online shopping, we had a look at…
24th Jun 2019
Why I chose to rip up my agency brand and start again
This is a short story about my company’s journey from a tired idea to a vibrant brand with a fresh…
20th Jun 2019
Common SEO mistakes made by retailers and e-commerce sites
We live in an age where e-commerce is increasingly competitive. In “Queen of the internet” Mary Meeker’s Internet Trends Report…
17th Jun 2019
A new way to stand out in Google like never before
Looking to improve your SEO through organic search click throughs? Thought about using a green tick or arrow within your…
13th Jun 2019
8 key highlights from Mary Meeker’s Internet Trends report – June 2019
Strong themes this year include: social media use, freemium models, ad spend, and customer experience. Mary Meeker – Bond Capital…
12th Jun 2019
#BeHoncho
“Honcho” is all about leadership, it’s a frame of mind. It’s about stepping forward without being asked. It’s about adding…
Companies that rebranded… and what they look like now
Although we know we are incredibly innovative and leaders here at Honchō… we’ll take our hat off and admit that…
11th Jun 2019
Creating visibility with digital PR and outreach: key takeaways from outREACH conference
Outreach, digital PR, link building or media relations – whatever you call it, it is still a relatively unexplored area…
10th Jun 2019
Google Vision AI: The beginning of the end for Alt Text?
As we enter a truly digital age, image AI technology becomes a huge player in today’s digital industry. With the…
