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Google introduces AR beauty ads: Promote beauty products with virtual try-on
Google has introduced a new advertising product called AR Beauty Ads.
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3 min read
Honchō Squaretable: Discover 'The Impact of AI in Digital Marketing
Honchō hosts regular exclusive roundtable-style events where like-minded marketers come together to discuss hot topics in the...
3 min read
How Beauty Brands can use AI in Marketing
In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can...
11 min read
Our favourite Presentations at brightonSEO September 2023
The Honchō Digital PR team attended the iconic brightonSEO earlier this month for both the PR & Link Building Show, and the main...
4 min read
An Intro to TikTok Ads
In the ever-evolving world of social media marketing and advertising, TikTok has quickly become one of the most popular and...
2 min read
UA to GA4: The Shift You Can't Ignore
Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The...
4 min read
the power of Collaborative content planning: Maximising SEO and User Experience
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...
4 min read
How Reactive Digital PR Can Benefit Your Business
So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real...
5 min read
How are virtual influencers set to change the future of influencer marketing?
The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the...
6 min read
The benefits of brands carrying out customer interviews
Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more...
2 min read
How Data and Insights Can Help Your SEO During a Rebrand
When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these...