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Everyday, more and more people are engaging and interacting via multiple devices, with a noticeable shift towards mobile devices being used as their first port of call. Stats actually prove that mobile usage over the last couple of years has increased five fold, compared to desktop which has remained pretty flat. Let’s be honest, that’s hardly surprising when you consider the screen sizes available on some mobiles these days! With this in mind, Google decided to take action. Not too long ago it introduced the Google AdWords app – which we are all very happy with here as it has definitely made life much easier particularly when checking in on accounts in out of office hours! And now, just yesterday they announced that they’ve decided to change the look of the AdWords interface on Desktop too! The idea is that they would like to make the interface replicate the mobile experience that everyone is after at the moment so that it becomes a simple and easy source of your data. Early pictures of this new interface portray a clean visual dashboard feel, which I personally really like. Much more colourful and easier on the eye with graphs and bar charts galore that will really help you to digest your data – see image below.
Paid Media Manager
T : 01438 900 887 | E : dominic@honchosearch.com
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