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Honcho
2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
As planned over the last few weeks Google have started to bring into action the new formatting for the top Google ads. All adverts with a complete sentence including correct punctuation on each line of the standard text ad format will be automatically extended to having a longer title separated by a hyphen. This rule is shown below when searching for the term “blackberry torch”.
As seen in the example above the advert for the orange mobile store has a much longer title when compared to the ads above and below it. This is due to the new ad display format for the top adwords ads. As the description line 1 of text is a complete sentence with correct punctuation and a full stop, Google has put it next to the title separated by a hyphen. The question now is whether you should design your adverts so that when they appear in the top positions this formatting is active. In the above example I have also highlighted an advert that has been designed for this to happen. Should you be changing all of your adverts with a high average position to fit the formatting rules? Or will this have adverse effects on your current adverts? I believe that it will be valuable to have a re shuffle of your top ranking adverts to ensure you don’t get left behind. Only time will tell if this will positively or negatively affect your campaigns performance. What are your thoughts?
As seen in the example above the advert for the orange mobile store has a much longer title when compared to the ads above and below it. This is due to the new ad display format for the top adwords ads. As the description line 1 of text is a complete sentence with correct punctuation and a full stop, Google has put it next to the title separated by a hyphen. The question now is whether you should design your adverts so that when they appear in the top positions this formatting is active. In the above example I have also highlighted an advert that has been designed for this to happen. Should you be changing all of your adverts with a high average position to fit the formatting rules? Or will this have adverse effects on your current adverts? I believe that it will be valuable to have a re shuffle of your top ranking adverts to ensure you don’t get left behind. Only time will tell if this will positively or negatively affect your campaigns performance. What are your thoughts?
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5 min read
Harnessing High Search Volume Keywords for Maximum Impact
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
2 min read
Honcho partner with Eflorist to support Digital PR campaigns across Europe
We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...
1 min read
Google Comparison Ads
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Honcho : Feb 10, 2011 8:50:42 AM
Google have been experimenting with comparison ads for around 2 years now without many advances in product ranges or ad formatting. Just over a year...
2 min read
Google SMS Text Message Remarketing
Honcho : Jan 18, 2016 10:34:14 AM
Last december Google announced a surprising new ad format: SMS Text Message Remarketing. At the moment, not much information has been revealed but,...
Google Tests Giant Image Search Ads
Google’s giant image ad format has been tested with other types of brands. These are giant ads a carousel of images that take up a lot of real...