2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
But, don’t forget it’s still early days. To give a conclusive insight as to whether this move from Google increased average CPC’s across the board, we will need more data. After all, it’s only been a few weeks.
So what does this mean for me as an advertiser? Small to Medium Businesses – typically this sized business, particularly on generic terms, would find themselves in positions 4-8 due to budget and profitability limitations. Moving forward, strategies will need to be adjusted; the use of RLSAs, Remarketing and Bid Adjustments will become pivotal in ensuring that maximum return on investment is achieved as effectively as possible. Large Businesses – initially we expect that you won’t notice too much change in performance of your paid search campaigns. However, remember to keep on your toes, as advertisers will become wiser and much quicker from conducting A/B testing and insights. As always, the world of PPC can be a mind-boggling place, so please get in touch – we’d love to discuss how we could support you and drive you forward! Or even just offer our advice J Take care and catch up soon guys, Dominic2 min read
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
5 min read
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
2 min read
We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...
1 min read
Google have today launched the long awaited new search enhancement Google Instant, which displays search results as you type. Google Instant pushes...
1 min read
At PubCon, Google’s Matt Cutts indicated that ‘load time’ may be another ranking factor to their ever growing list, when determining how websites...
2 min read
Google’s crusade for search engine quality isn’t up yet, it seems. Below is the recent video from Matt Cutts, head of Google’s webspam team. This...