2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
Here are some examples of what I mean about more relevant targeted ad-groups with more relevant ad-copy, I have searched for “plasma TVs”
As we can see these adverts are an example of a poorly targeted ad-copy as neither of these adverts mention plasma TV’s in any of the txt and the first advert only mentions it in the title. If I were controlling these accounts I would have a specific ad-group for keywords associated with plasma TV’s with ad-copy totally dedicated to plasma TV’s. These are good examples of targeted relevant ad-copy that have almost certainly been possible by having more targeted ad-groups. As you can see both ads mention “plasma TV’s” in the title, text and in the destination URL’s. For more tips on how to write effective ad-copy or quality score read more PPC Basics Blogs. Did you like the blog or did you have any thoughts or ideas? Please leave a comment. Stay tuned for more PPC Guide blogs.2 min read
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
5 min read
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
2 min read
We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...
So what are Negative Keywords?
1 min read
Welcome to another PPC Guide blog, this week I will be taking you through keyword targeting and the importance of directing the right keywords to the...
Welcome to my new PPC basics blog. In previous blogs we have covered keyword selection and keyword targeting. Now you have chosen the keywords that...