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Bing Ads: The Underdog of Paid Media
One the eighth day of Christmas Honchō gave to me Bing Ad campaigns… Dom, our Paid Media Manager, takes us…
8th Dec 2018
The Rise of Amazon Search
On the fifth day of Christmas Honchō gave to me Amazon search… Nina, our PPC Account Executive, reveals how Amazon…
5th Dec 2018
The Big Google Rebrand: AdWords is Dead, Long Live Google Ads
On the second day of Christmas Honchō gave to me a new Google interface… Emily, our PPC Account Manager, reflects…
2nd Dec 2018
Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas
Get the most out of the Christmas period with these six top tips for Google Shopping. Read on to learn…
29th Nov 2018
Google Ads is Moving Away From Keyword Targeting – Here’s What it Means
Will Google Ads' move completely away from keyword targeting? We take a look at the recent changes in the platform…
28th Nov 2018
Black Friday Success 2018 – Your PPC Ecommerce Checklist
Make sure that you're prepared for one of the biggest weekends in e-commerce with our PPC checklist. Get ready for…
12th Nov 2018
Switching to the New AdWords Interface
Get ready for the new AdWords interface. It’s coming sooner than you think. There may be the fear of change,…
12th Jul 2018
Should I advertise my business on Facebook?
Learn how to use Facebook advertising to grow awareness for your business and expand your reach. Our in-house expert, Mark…
14th Jun 2018
8 Top Tips for AdWords Success
Rad our latest top tips on how to optimise your AdWords account. From location targeting to campaign structure, we run…
23rd Apr 2018
Cambridge Analytica scandal: what should Herts businesses do?
Discover how the Cambridge Analytica scandal will affect your social advertising in this quick run-through by our Facebook expert, Mark…
14th Mar 2018
Is this the end of organic Facebook reach?
Mark Zuckerberg announced on January 11 that an update to Facebook's platform’s algorithm was imminent. Read our take on the…
17th Jan 2018
Adwords New Reporting Dashboards: Get A Unique View On Your Account Data
Google’s new dashboard allows you to create a custom reporting showing all of the metrics that you need to see…
10th Oct 2017
Google AdWords Ad Extensions for Call-Only Campaigns
Google now allows advertisers to include ad extensions within your Call-Only Ad campaigns - Structured Snippets, Callouts and Location extensions.…
27th Sep 2017
What are the Advantages of Marin Software?
We take a look at the advantages of using Marin Software and how it can benefit your Paid Media campaigns.
7th Sep 2017
Google Announces ‘Better, Simpler’ Ad Rotation Settings
In a shock move, Google has announced that its Adwords platform will be shaking up ad rotation optimisation by removing…
1st Sep 2017
Why businesses are getting social on Facebook
2 billion users can’t be wrong!How many people do you know that own a Facebook account? Probably most of, if…
8th Aug 2017
AdWords Editor 12.0 – Four Key Facts
In late June this year, Google launched an update to AdWords Editor, introducing version 12.0. Here are some tips on…
3rd Aug 2017
Which PPC or Social Channel is right for your business?
Those who visited our Digital Day in June will have learnt about the benefits of PPC (pay per click), why…
10th Jul 2017
PPC – Can you afford to ignore it?
Before you start any PPC (pay per click) campaigns, it’s vital that you understand why PPC exists and how Google…
How to Stop a Brand Bidding War
Bidding on a competitor’s brand terms on Google appeals to some businesses. They gain lots of ad impressions from their…
5th Jun 2017
Reduce Your PPC Costs Overnight
First and foremost, the best way to think of Google AdWords is as a live auction. Like an auction, imagine…
26th Jan 2017
How to Boost Your PPC Average Position
In the world of PPC, your ad position is an important factor and has a big impact on the results…
25th Aug 2016
Google Makes Feed Optimisation Easier
Since my previous blog post on the 5 Top Tips To Improve Your Shopping Feed, Google has created a new…
5th May 2016
Spartacus Attribution. Who do you believe when it comes to attribution?
Everyone and no-one most likely. Everyone uses, or rather abuses attribution to their own gain. Quite naturally of course.Did this…
28th Apr 2016
Use Spotify for your Business
To most of us Spotify is the wonderful “go to” app that allows you access to pretty much every single…
4th Apr 2016
Google AdWords gets a re-design!
Everyday, more and more people are engaging and interacting via multiple devices, with a noticeable shift towards mobile devices being…
30th Mar 2016
5 Hot Tips To Improve Your Shopping Feed
If you’re advertising on Google Shopping or thinking about starting to advertise within the Google Shopping market place, we’ve got…
21st Mar 2016
Google Says Goodbye to its Right Hand Side Ads!
You may have already noticed, but in case you haven’t, Google have chosen to put another spanner in the…
4th Mar 2016
What is Native Advertising?
I’ve heard the term “Native advertising” a lot recently and it seems to be a buzzword of the moment. Its…
3rd Mar 2016
Google SMS Text Message Remarketing
Last december Google announced a surprising new ad format: SMS Text Message Remarketing. At the moment, not much information has…
18th Jan 2016
Honcho are a UK Search Engine Marketing agency offering SEO, PPC Management, Paid Social Advertising and Content Marketing services. Specialists in retail and automotive digital marketing.
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