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Black Friday Success 2018 – Your PPC Ecommerce Checklist

Black Friday Success 2018 – Your PPC Ecommerce Checklist

Make sure that you're prepared for one of the biggest weekends in e-commerce with our PPC checklist. Get ready for…

Switching to the New AdWords Interface

Switching to the New AdWords Interface

Get ready for the new AdWords interface. It’s coming sooner than you think. There may be the fear of change,…

Should I advertise my business on Facebook?

Should I advertise my business on Facebook?

Learn how to use Facebook advertising to grow awareness for your business and expand your reach. Our in-house expert, Mark…

8 Top Tips for AdWords Success

8 Top Tips for AdWords Success

Rad our latest top tips on how to optimise your AdWords account. From location targeting to campaign structure, we run…

Cambridge Analytica scandal: what should Herts businesses do?

Cambridge Analytica scandal: what should Herts businesses do?

Discover how the Cambridge Analytica scandal will affect your social advertising in this quick run-through by our Facebook expert, Mark…

Is this the end of organic Facebook reach?

Is this the end of organic Facebook reach?

Mark Zuckerberg announced on January 11 that an update to Facebook's platform’s algorithm was imminent. Read our take on the…

Adwords New Reporting Dashboards: Get A Unique View On Your Account Data

Adwords New Reporting Dashboards: Get A Unique View On Your Account Data

Google’s new dashboard allows you to create a custom reporting showing all of the metrics that you need to see…

Google AdWords Ad Extensions for Call-Only Campaigns

Google AdWords Ad Extensions for Call-Only Campaigns

Google now allows advertisers to include ad extensions within your Call-Only Ad campaigns - Structured Snippets, Callouts and Location extensions.…

What are the Advantages of Marin Software?

What are the Advantages of Marin Software?

We take a look at the advantages of using Marin Software and how it can benefit your Paid Media campaigns.

Google Announces ‘Better, Simpler’ Ad Rotation Settings

Google Announces ‘Better, Simpler’ Ad Rotation Settings

In a shock move, Google has announced that its Adwords platform will be shaking up ad rotation optimisation by removing…

Why businesses are getting social on Facebook

Why businesses are getting social on Facebook

2 billion users can’t be wrong!How many people do you know that own a Facebook account? Probably most of, if…

AdWords Editor 12.0 – Four Key Facts

AdWords Editor 12.0 – Four Key Facts

In late June this year, Google launched an update to AdWords Editor, introducing version 12.0. Here are some tips on…

Which PPC or Social Channel is right for your business?

Which PPC or Social Channel is right for your business?

Those who visited our Digital Day in June will have learnt about the benefits of PPC (pay per click), why…

PPC – Can you afford to ignore it?

PPC – Can you afford to ignore it?

Before you start any PPC (pay per click) campaigns, it’s vital that you understand why PPC exists and how Google…

How to Stop a Brand Bidding War

How to Stop a Brand Bidding War

  Bidding on a competitor’s brand terms on Google appeals to some businesses. They gain lots of ad impressions from their…

Reduce Your PPC Costs Overnight

Reduce Your PPC Costs Overnight

First and foremost, the best way to think of Google AdWords is as a live auction. Like an auction, imagine…

How to Boost Your PPC Average Position

How to Boost Your PPC Average Position

In the world of PPC, your ad position is an important factor and has a big impact on the results…

Google Makes Feed Optimisation Easier

Google Makes Feed Optimisation Easier

 Since my previous blog post on the 5 Top Tips To Improve Your Shopping Feed, Google has created a new…

Spartacus Attribution. Who do you believe when it comes to attribution?

Spartacus Attribution. Who do you believe when it comes to attribution?

Everyone and no-one most likely. Everyone uses, or rather abuses attribution to their own gain. Quite naturally of course.Did this…

Use Spotify for your Business

Use Spotify for your Business

To most of us Spotify is the wonderful “go to” app that allows you access to pretty much every single…

Google AdWords gets a re-design!

Google AdWords gets a re-design!

Everyday, more and more people are engaging and interacting via multiple devices, with a noticeable shift towards mobile devices being…

5 Hot Tips To Improve Your Shopping Feed

5 Hot Tips To Improve Your Shopping Feed

If you’re advertising on Google Shopping or thinking about starting to advertise within the Google Shopping market place, we’ve got…

Google Says Goodbye to its Right Hand Side Ads!

Google Says Goodbye to its Right Hand Side Ads!

  You may have already noticed, but in case you haven’t, Google have chosen to put another spanner in the…

What is Native Advertising?

What is Native Advertising?

I’ve heard the term “Native advertising” a lot recently and it seems to be a buzzword of the moment. Its…

Google SMS Text Message Remarketing

Google SMS Text Message Remarketing

Last december Google announced a surprising new ad format: SMS Text Message Remarketing. At the moment, not much information has…

How do I Identify Negative Keywords?

How do I Identify Negative Keywords?

So what are Negative Keywords?Negative keywords allow you to exclude terms and stop your ads appearing to the wrong audience,…

7 Quick wins to improve your PPC ROI

7 Quick wins to improve your PPC ROI

Return On Investment, or also known as ROI, is one of the most important measurements for advertisers. It shows the…

10 Benefits of PPC

10 Benefits of PPC

If you’re out there wondering how to grow your business online and have heard of PPC but not sure whether…

WrestleMania 2015 Case Study

WrestleMania 2015 Case Study

No other wrestling event quite encapsulates the excitement of WWE fans across the world quite like WrestleMania. The biggest wrestling…

Google AdWords announces big changes to the Keyword Match Types

Google AdWords announces big changes to the Keyword Match Types

So in the last few days Google has announced that it is going to improve [exact] and “phrase” match in…