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Microsoft adCenter versus Google AdWords

Microsoft adCenter versus Google AdWords

Pay per Click Advertising (PPC) is massive business online which is which is why Microsoft and Google are both heavily…

How does Google Checkout work?

How does Google Checkout work?

How does Google checkout work? Always on the lookout to expand its offering, Google opened its ecommerce wing, Google Checkout,…

Google Adwords Basics Blog: Landing Pages

Google Adwords Basics Blog: Landing Pages

Welcome to the latest edition of the Google Adwords Basics Blog. In this blog I will discuss how important it…

Google Adwords Basic's Blog: Display URL’s

Google Adwords Basic's Blog: Display URL’s

Welcome to the latest edition of the Google Adwords Basics Blog. In this blog I will express the importance of…

Google Comparison Ads

Google Comparison Ads

Google have been experimenting with comparison ads for around 2 years now without many advances in product ranges or ad…

Google Adwords Top Position Ad Format

Google Adwords Top Position Ad Format

As planned over the last few weeks Google have started to bring into action the new formatting for the top…

Adwords PPC Basics – Adwords Trademark & Copyright Policy

Adwords PPC Basics – Adwords Trademark & Copyright Policy

Welcome to another PPC Basics blog, this guide will take you through the Adwords rules and guidelines surrounding copyrighting and trademarking.…

2010 Changes to Google AdWords

2010 Changes to Google AdWords

Here’s a selection of changes and announcements that have been made in 2010 around Google’s Adwords Advertisement programme. January 2010…

Adwords PPC Basics – Effective Ad Copy

Adwords PPC Basics – Effective Ad Copy

Welcome to my new PPC basics blog. In previous blogs we have covered keyword selection and keyword targeting. Now you…

Google Adwords 10th Birthday

Google Adwords 10th Birthday

Just over 10 years ago a small team from Google added the phrase ‘see your ad here’ alongside their search…

Adwords PPC Basics – Keyword Selection

Adwords PPC Basics – Keyword Selection

Ok so I was asked the other day by a client “is it better to have loads of keywords in…

Adwords PPC Basics – Keyword Targeting

Adwords PPC Basics – Keyword Targeting

Welcome to another PPC Guide blog, this week I will be taking you through keyword targeting and the importance of…

Adwords PPC Basics – Google Adwords Account Structure

Adwords PPC Basics – Google Adwords Account Structure

So this week i will be taking it right back to basics and introducing you to Google Adwords and general…

Adwords PPC Basics – Quality Score

Adwords PPC Basics – Quality Score

Right so everyone knows that Google are very secretive about the information they give out regarding their algorithms, this pretty…

Adwords PPC Basics – Average Position

Adwords PPC Basics – Average Position

Welcome to our weekly PPC basics blogs. Each week we will be focusing on a different part of PPC and…

Credit Card Comparisons come to Google AdWords

Credit Card Comparisons come to Google AdWords

Search engine giant Google is now offering an effortless service for credit card comparisons to its AdWords Comparison Ads in…

Introducing Google's New Ad Format

Introducing Google's New Ad Format

With Google’s core principle “getting the right ad to the right person at the right time” they continue to think…

Google Ad Sitelinks – User Experience or Moneymaker?

Google Ad Sitelinks – User Experience or Moneymaker?

I had a meeting at Google HQ last week with one of my client’s account management teams and one of…

SEO & PPC – Working together in synergy

SEO & PPC – Working together in synergy

As you’d expect our opinion is that SEO and PPC should generally be under one roof if outsourced to an…