1 min read

Product Card Buttons – Google Shopping update

Admin : Feb 18, 2019 10:59:43 AM

So, how important is Google shopping for retailers? Well, firstly, Google Shopping’s product card ads have seen the addition of buttons. We can’t trigger these product card buttons right now, so it may be just in the US, or it could have been a timed test. Displaying to the right of the SERP, the added “Details”, “Reviews” + “Stores” buttons sit above the product card. “Reviews” shows product reviews, “details” shows more product details (e.g. for iPhone XR: brand, model, capacity, colour etc.) and “stores” shows a list of where you can buy the product. Twitter user Dave Lorrez reported the product card buttons on 13th Feb. Clicking on these buttons shows more information about the product, overlaying the info over the search results as a lightbox popup. This offers searchers more information without taking them to another page. Twitter user Glenn Gabe tweeted what clicking on the “Stores” panel for a “Samsung Galaxy S9” search.

 Emily, our resident PPC expert said:

“Although still very early days, we have seen a small uplift in revenue across some of our retail clients.

This new PLA feature massively benefits the user by making online comparison shopping easier with all product prices available to compare in one place without the need to click through onto the advertiser’s site.

Therefore, customers that are influenced by price are likely to click on the cheapest option resulting in a loss of traffic to other brands. 

On mobile, this takes up even more real estate with multiple tabs pushing the organic results further down.”.

Will we see these updates roll out officially soon? Can anyone else trigger these buttons? Let us know @Honcho_Search or drop a comment below!

Explore Our Services

digital-pr-service

DIGITAL PR 

Earn authoritative links and drive brand awareness with Digital PR

paid-search-service-tile-1

PAID SEARCH

Deliver instant traffic and revenue through Paid Search and Shopping

paid-social-service

SOCIAL ADS

Reach new audiences and retarget existing ones on social channels 

content-strategy-service

CONTENT

Attract and engage website visitors with a well executed content strategy

Latest Blog Posts

Technical SEO Tips to Boost Your BFCM Sales

2 min read

Technical SEO Tips to Boost Your BFCM Sales

Sep 24, 2024 7:39:14 AM

Increase your Black Friday and Cyber Monday sales with these crucial technical SEO tips.

CRO SEO Ecommerce Black Friday
Read More
Content Marketing Tips for Ecommerce Success This BFCM

2 min read

Content Marketing Tips for Ecommerce Success This BFCM

Sep 24, 2024 7:22:02 AM

Black Friday and Cyber Monday (BFCM) are just around the corner. Boost your content marketing strategy to drive traffic, engage customers, and...

Marketing Content Marketing Ecommerce Black Friday
Read More
The Role of Artificial Intelligence (AI) in Content Creation

5 min read

The Role of Artificial Intelligence (AI) in Content Creation

Sep 23, 2024 4:43:07 AM

Discover how artificial intelligence is changing the way we create, curate, and optimise content across various platforms.

Content Marketing Ecommerce AI
Read More