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Retail
What’s happened to Google Shopping?
Google Shopping will now operate as a separate business, competing for the top SERPS. Our PPC Account Manager Andrew shares…
24th Aug 2021
How To Add Organization Schema To Shopify
Adding Organization Schema Manually, without Apps or Addons. Currently, there isn’t much support out there for businesses on Shopify trying…
15th Jun 2020
Facebook Announces Brand New “Shops” Platform for Facebook and Instagram
Facebook has been looking to increase their e-commerce presence for many years; from adding the marketplace feature on Facebook in…
20th May 2020
How retail brands can adapt marketing activity to limit the damage of Coronavirus COVID-19
In uncertain and unprecedented times like these, the future of some businesses can seem uncertain. Brands that rely on footfall…
26th Mar 2020
How to Influence Customers to Buy Online this Holiday Season
Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…
29th Oct 2019
Digital Content
Is Netflix Creating the Future of TV Marketing?
For many years, as far back as when I was a teenager, I have always wondered why 1000s of TV…
19th Jul 2019
How to use Google Analytics and UTMs to track retail content marketing campaigns
Tracking the success of marketing campaigns is often a number one priority for retail companies. Retaining data to understand and…
9th Jul 2019
Which retailers are bossing leadership?
Amid loads of reports that the high street is struggling in comparison to online shopping, we had a look at…
24th Jun 2019
Common SEO mistakes made by retailers and e-commerce sites
We live in an age where e-commerce is increasingly competitive. In “Queen of the internet” Mary Meeker’s Internet Trends Report…
17th Jun 2019
Companies that rebranded… and what they look like now
Although we know we are incredibly innovative and leaders here at Honchō… we’ll take our hat off and admit that…
11th Jun 2019
4 ways influencers are transforming the retail industry
Without the role of influencers, the retail industry would not be as we know it. Retail brands are selective with…
5th Jun 2019
Can Google Maps Take Augmented Reality to the Next Level?
Augmented Reality is a technology that has the potential to completely change industries. IKEA and other retail apps have been…
14th Feb 2019
How the Rise of AI is Changing the Face of Retail
On 19th October 2016, speaking at the opening of the Leverhulme Centre for the Future of Intelligence, Stephen Hawking said:…
5th Feb 2019
Top 3 Christmas Trading Retailers of 2018 Revealed
11th Jan 2019
Debenhams vs John Lewis Rebrand: Who did it Better?
On the tenth day of Christmas Honchō gave to me a rebrand worthy of success… Mellisa, our Senior Content Executive,…
10th Dec 2018
Iceland X Greenpeace: The Controversial Christmas Campaign
On the first day of Christmas, Honchō gave to me a politically controversial campaign… From a cartoon Christmas advert to a…
1st Dec 2018
Paid Media
Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas
Get the most out of the Christmas period with these six top tips for Google Shopping. Read on to learn…
29th Nov 2018
Let’s Play Black Friday Bullsh*t Bingo From iThinkMedia
Black Friday is one of the most important weekends for online retailers. This creates a lot of hype, causing many…
23rd Nov 2018
How to Optimise Your Black Friday Content Strategy for 2018
With just over a week to go until the most anticipated trading event of the year, Mellisa reveals all on…
16th Nov 2018
Why SEO is vital to surviving the Retail Apocalypse
Retail is struggling, we are in a period labelled the ‘retail apocalypse’, and this isn’t going to change anytime soon.…
14th Nov 2018
What can Retailers Expect on Black Friday 2018?
After the release of a recent report from Pi Datametrics, our Senior Account Executive, Mellisa, delves deeper into how retailers…
13th Nov 2018
Black Friday Success 2018 – Your PPC Ecommerce Checklist
Make sure that you're prepared for one of the biggest weekends in e-commerce with our PPC checklist. Get ready for…
12th Nov 2018
5 Key Shopping Tactics For An Impactful Black Friday
As Black Friday approaches, we offer five top tips on how to maximise your PPC campaigns during this ever-growing one-day…
1st Nov 2018
The Top Five E-commerce Trends in 2018: A Technological Revolution
As technology continues to evolve, customer behaviour has the potential to change. Find out the top 5 eCommerce trends that…
21st Sep 2018
Five Ways to Overcome the Challenge of Customer Communications
Find out how to overcome the challenge of customer communications with five top tips, from creating customer personas to choosing…
5th Sep 2018
Common SEO Failings of E-Commerce Websites
SEO can be used to enhance your E-commerce efforts. In this post, we give a few tips on how to…
19th Jul 2018
Increasing Keyword Coverage Through Faceted Navigation
Faceted navigation can be used to enhance your rankings and user experience. Learn how to use this clever tactic in…
4th Jul 2018
10 Digital Ways for Retailers to Maximise on the Festive Season
With Black Friday and Christmas around the corner, brands are starting to turn their attention optimising their digital content and…
22nd Nov 2017
2017 Christmas adverts: a digital perspective
Each year Christmas adverts spark a huge reaction online and continue to reach new audiences. But what makes a Christmas…
16th Nov 2017
Why Use Target CPA Bidding In Adwords?
CPC and CPM bidding are the go-to for most advertisers when it comes to setting up a new AdWords campaign,…
21st Sep 2017
