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Antler – Luggage Brand Re-Launches to Focus on Great British Design

Written by Honcho | Nov 8, 2013 3:35:15 PM

At the striking new Antler HQ in the heart of the almost unrecognizable, redeveloped King’s Cross, London we saw the unveiling of the new, revamped Antler Luggage.

 

The prestigious, world-renowned heritage brand now offers a fresh, modern reinvention focusing on Great British Design. This is luggage at its finest and it’s sure to spark some envious glances at the airport carousel and on the train station platform. We took our video team along to the launch and they truly captured the essence of the revamped heritage brand: from vanity cases from the 1960s and 70s to the ultra modern Juno suitcase they encompassed the ethos of this contemporary yet heritage company in true style. With insights from designers, buyers, international marketeers and the CEO, Julia Reynolds, the essence of the brand is clear to see.

 

 

Antler pride themselves on producing high quality, practical, sturdy yet lightweight suitcases with a touch of design flair which is clear from their new range. Design is paramount, whilst Antler will constantly push the boundaries of innovation within the luggage industry ensuring that no matter what type of trip you’re going on, you have the tools for the job. There is also a cleverly designed range of travel accessories, from travel adaptors to luggage locks, again all supported with the attentive eye for detail you will find present in all Antler products. Almost 100 years of industry expertise has contributed to the development of an extensive, cohesive range of luggage. Today Antler continue to conduct research and development to ensure their customers are the proud owners of fine products, designed specifically to make travelling a more enjoyable, easy experience and all have that certain British flair. Fantastic new luggage collections including Juno, Liquis, Camden and Sterling all display the Antler penchant for innovative British design. Visit Antler and let us know what you think of this revamped great British brand – which suitcase will you be buying for your next travel adventure?