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Honcho
2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
Did you know that Google
“reserves the right” to change your website page titles in search results? Matt Cutts of Google has
published a short video explaining their reasoning for this move. In the video, Matt Cutts explains how Google want to show page titles that they think are more useful to search results and users alike. An example Matt gives is when a page title is “Untitled” or if there is no title at all, Google will show a relevant one related to the page. From a user’s point of view, this is a welcome move to improve search results by giving useful information.
“If you have a bad title or a title that we don’t think helps users as much, we can try to find a better title, and one we think will be an informative result so that users will know whether that’s a good result for them to click on,” says Matt Cutts. In addition to the above, if a page title is deemed to be too long, Google can still show its own version in the form of a snippet to users. Matt Cutts has said Google
“do different things to find the best description that we can.” Google use snippets from different sources such as from web page content, meta description of the page and even DMOZ (the Open Directory Project). In terms of SEO, this shouldn’t effect page titles that have been search engine optimised as these will ideally be descriptive, related to the page and the correct length. The change is more to improve search results for users rather than penalising web pages. Has anyone noticed their own page titles change on Google?
Explore Our Services
5 min read
Harnessing High Search Volume Keywords for Maximum Impact
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
2 min read
Honcho partner with Eflorist to support Digital PR campaigns across Europe
We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...
2 min read
Google turns focus to keywords in domain names
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Honcho : Mar 25, 2011 11:20:41 AM
Google’s crusade for search engine quality isn’t up yet, it seems. Below is the recent video from Matt Cutts, head of Google’s webspam team. This...
1 min read
Load Time, Google's Next Ranking Factor?
Honcho : Nov 19, 2009 12:29:24 PM
At PubCon, Google’s Matt Cutts indicated that ‘load time’ may be another ranking factor to their ever growing list, when determining how websites...
1 min read
The Launch of Google Instant
Honcho : Sep 9, 2010 11:58:57 AM
Google have today launched the long awaited new search enhancement Google Instant, which displays search results as you type. Google Instant pushes...