2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
Currently, there isn’t much support out there for businesses on Shopify trying to make tweaks and optimisations to improve SEO. In this article, we’ll go over how to implement Schema markup without addons, all you’ll need is a very basic understanding of the Shopify platform as well as Schema markup
To implement Organization, Website or LocalBusiness Schema they’re essentially the same process, so we’ll cover Organization below as I’d assume it will be the most popular.
Before actioning the below I’d recommend running your page templates through Google’s Structured Data Testing Tool to avoid any duplication.
Using the Schema markup builder tool from tehnicalseo.com create your Organization schema and copy the JSON-LD.
As Seen below, for “My Business”…
Log-in to your store and follow: Online shop > Themes > Actions > Edit Code. Alternatively search “themes” in the search bar at the top of your dashboard click Actions > Edit Code
This is where things can get slightly intimidating but we are only making minimal changes so we shouldn’t do any damage.
In the left-hand navigation, scroll down, open the snippets folder and click “Add a new snippet”. You can name this snippet whatever you’d like but I’d use something easy to understand if you ever need to make changes i.e. “organizationschema”.
Paste your Organizaition Schema (JSON-LD) into the empty field and hit save. Make sure to add div and script tags.
In the left-hand navigation,locate the “index.liquid” file which will be within the template directory
Then enter replacing “snippet-name” with your file name from step 2 and press save.
Worth noting if you copy the above code, sometimes there are formatting issues, ensure your “snippet-name” is in teal within the Shopify online editor, like in the image.
Using Google’s Structured Data Testing Tool enter your home page URL and test if it works.
Shopify is getting quite a bit of flak from the SEO community is lumped into the same categories as other “out the box” platforms such as Wix, Square space etc. while there are individuals on both sides that have fair points I think the overarching message is that it’s here to stay and Shopify is only growing for now, so we need to accommodate it in our strategies.
For any other advice on the Shopify platform or SEO then get in touch!
2 min read
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on different websites, it pulls...
5 min read
Discover the power of high search volume keywords and how to effectively use them to boost your online presence and drive maximum impact.
2 min read
We're delighted to officially announce our partnership with Eflorist, one of the world’s leading flower delivery brands with over 54,000 local flower...
You may have heard there are numerous ways you can implement structured data to your website. By adding schema code to your site directly, using the ...
In recent months FAQ schema has been making the rounds in the SEO community. The excitement comes from the rich results generated by including this...
Shopify is one of the most popular e-commerce platforms available currently with almost 50,000 websites in the UK using the Shopify platform. This is...