People can now request for their personal information to be removed from Google Search results.
As Google continues to roll out new ways to protect users, they now allow people to remove personally identifiable information such as phone numbers, email addresses, and physical addresses from its search results.
To request the removal of information, you have to complete a form that asks you to provide details about why you want it removed.
If approved, the URL will be removed from Google.
Google has said it will only deny requests when the information appears on a page that is considered broadly useful, such as on a news article or if appearing as part of public records on government websites.
Google has announced they are updating its enforcement procedures for repeat violations.
In June 2022, Google will be updating its enforcement procedures with nine new policies in a strike-based system.
The new policies target:
An account can receive a maximum of one warning and 3 strikes per policy violation.
Your first strike will put your account on temporary hold for 3 days. If you receive a second strike for the same violation within 90 days, your account will be put on temporary hold for 7 days. Finally, if you receive a third strike for the same violation within 90 days, your account will be suspended.
Dashboards are now available at a manager account level for all Google Ads users.
If you’re looking for a simple way to view all of your accounts, this is it!
Google said, ‘As part of this update, we’ve also made dashboards faster and easier to use with several improvements:
Top tip: You can create personalised dashboards for different people to include the data most relevant to them.
To give advertisers more confidence in Connected TV (CTV), Google has made improvements to its CTV capabilities.
With over 72% of households now using a smart TV, CTV has become increasingly popular over the past 2 years, and its popularity is only going to increase.
With this in mind, Google is adding new measurements to its reporting.
You will soon be able to compare YouTube TV and YouTube CTV reach against TV, plus, you’ll be able to measure sales and share the impacts of your CTV campaigns.
Google said, ‘Whether you’re forecasting an upcoming campaign or reviewing post-campaign reports, you’ll soon see reach, frequency and an additional impression metric that accounts for all viewers on CTV.
This means more accurate reach forecasts and campaign reports with an apples-to-apples comparison between YouTube and the rest of your linear and connected TV buy — ultimately helping you make smarter investment decisions.
To support content planning and keyword research, YouTube has rolled out the use of its new tool to all users.
To access YouTube Search Insights, you need to head into the Research tab within YouTube Studio on desktop.
You can view a list of top keywords being searched for by your viewers and lookalike viewers.
Data from across YouTube as a whole is also available within YouTube Search Insights. You can see data for general topics and specific keywords.
Google introduces multisearch, a new way to search the web.
To make it easier to find what you’re looking for, Google has introduced multisearch, where people can use both text and images simultaneously.
To use multisearch, make sure you have the latest version of Google downloaded.
You can add multiple queries to the search such as adding colours to a dress you’re searching for, or by adding a picture and searching for care instructions for it.
For retailers, it will be more important than ever to ensure you have good quality, clear images of your products with detailed descriptions and file names/titles.
Retailers can now provide Google with quality search recommendations on their own digital properties.
Retail Search has been introduced to help increase conversions and reduce search abandonment.
Benefits to retailers:
To help save users from constant toggling, and wasting time, Google Ads now allow you to add custom columns to reports.
With the new update, columns are now more customisable and powerful than ever, and will be rolled out to all users over the coming weeks.
According to Google, the benefits are:
Google are testing two new additions to featured snippets; ‘From the Web’ and ‘Other sites say’…
From The Web
Rather than one source being a featured snippet, From The Web’ will include 3-5 sources with short answers with a website link.
Other Sites Say
One website will take priority with a large paragraph of information, followed by 2-3 other sources displaying just one short sentence or the headline.
Both are designed to give searchers a wider, more diverse set of sources to answer their queries.
What could this mean for you?
With Google potentially adding more than one source to a featured snippet, your top spot ranking could be jeopardised by other websites, or on the flip side, your content may have a chance at getting more visibility by hi-jacking a featured snippet.
Bing’s Ethical Shopping Hub was built to give people an easy way to shop sustainably.
It gives people the option to search for eco-friendly, fair-trade recycled vegan and more.
Each store/brand is given a sustainability rating from Good on You. This is scored on three areas: people, planet and animals.
Bing said, “Our goal from the beginning was to help our users do their part on combatting the environmental issues of today, and bringing these ratings and purchase options to more customers around the world helps us achieve this”.
Find out more about how we can maximise your search marketing performance. Fill in the form below or call us on 01438 870220.