2 min read

Klouted!

Picture of Honcho Honcho : Nov 4, 2010 6:21:18 AM

From the first post I did on Klout.com I have had quite a lot of responses, whilst sparking a heated debate in the office. So I am vouching to update this on a fairly regular basis, (not every week as apparently according to Klout, your score is likely to change that much over a 6 day period) and will try to see what occurrences have an impact on your score. First things first though, my score has significantly increased since I wrote my last post – so just let me bask in the glory of my current Klout score: null

So not only did my score go up, so to have some of my previous entrants in my last post. So I will update these and also add a few people, (as requested!) whilst trying to determine some of the influences on the increase in scores.

Daniel Bianchini ( @danielbianchini) null

Matt Sawyer ( @mattuk)

Paddy Moogan ( @paddymoogan)

Jamil Kassam ( @jamilkassam)

Jeremy Fransden ( @jeremyfrandsen)

Kelvin Newman ( @kelvinnewman )

Lee Davies ( @UKSEOSpecialist)

Shaun Anderson ( @Hobo_Web)

John Chow ( @JohnChow)

Rhiannon Cassin ( @Rhiannon6C)

Now it appears from my last list of Klout entrants, there has only been two movers – Daniel Bianchini and myself. I have to admit, from getting such a low score on my first Klout Post it made me ‘attack’ Twitter and Facebook to see if I could have an affect on my score, which seems to have worked. It seems that Daniel has done exactly the same, as not only has he significantly increased his Klout score, he has also achieved some accomplishments including 25 unique comments and 25 unique likes. This would lend me to think that Daniel is actively engaging in the social community, tweeting and retweeting, commenting on others posts and more. With the others in the list however, I need to make it clear that it is definitely not from the lack of engagement within the online community for their non movement this week. It is therefore making it clearer that to increase your relevancy and influence on the web takes time. This is why I aim to update this blog on a monthly (ish!) basis to track movement. For the time-being though, I am going to move on from the existing list to add some new entries: Ryan Manning ( @_RyanManning_) null

Olivia Landolt ( @Olivia6C) null

Phil Stevens ( @PhilStevens1989) null

Naomi Bullivant ( @NaomiB6C null

What I am looking to do from here on in though, is to analyse Klout scores of some big brands, to see if Social Media campaigns have an effect on their score. I’ll start this post by listing the brands so that I can benchmark their scores and then, looking forward see how things change. Mothercare ( @mothercareuk) null

The community is completely engaged, Mothercare both provides and receives engagement. Comments made are replied or acted upon, whilst Mothercare take note of their valuable community and make them feel valued. National Express ( @nationalexpress) null

Dabbling would be the summary for National Express, whilst trying to use the functionality of the online communities, not much is being achieved. However, has the potential to really make a lot from their current community. Millets ( @millets_online) null

Very much a ‘feeder’ of information to it’s engaged community, whilst fewer engagements from it’s followers. Brands have the potential to heavily influence online activity should their brand campaigns be effective. I think it will be very interesting to see how these brands improve their influence online and to see if its social media, online initiatives or other means of marketing effecting their influence. Stay tuned for the updates and as ever, would love to hear from any of you out there on the post. As I was finishing writing up this post, I just thought I would include a congratulations to Shaun (@Hobo_Web) on his number one entry in the Most Influential People in UK SEO – well done mate!