3 min read
SLLAM: How subject lines are the key to successful outreach
This post is the first of a series on SLLAM (Subject, Lede, Links, Angles, Methodology) the outreach strategy used by Honchō’s...
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Digital PR (3)
4 min read
14 reasons why outreach can boost the success of your next marketing campaign
Honchō’s marketing experts live and breathe retail and automotive outreach. From large scale PR press releases to blogger...
5 min read
14 elements every successful outreach campaign needs
If you want to make certain that your content has maximum impact; then this guide is for you. Honchō’s outreach team took an...
3 min read
Creating visibility with digital PR and outreach: key takeaways from outREACH conference
Outreach, digital PR, link building or media relations – whatever you call it, it is still a relatively unexplored area of SEO...
3 min read
The changing social and digital landscape is the biggest PR challenge – looking at this year’s #StateofPR report
In a time when there is very much a spotlight on spinmaster politics, fake news and a call for brand transparency and media...
2 min read
The 7 Best April Fool’s Day Pranks of 2019
The first of April can be a headache to digital PR teams around the country. Brands everywhere are pulling out all the stops and...
2 min read
MKGO: Our Top Three PR Takeaways
Arriving at my first #MKGO, I wasn’t really sure what to expect. For a networking event that already promised to ditch cringey...
4 min read
How to write an effective boilerplate
In marketing, a boilerplate is a short paragraph summarising a company and is used across all marketing materials. It is always...
4 min read
Get your content seen – use digital PR!
Anyone who came to our Digital Day in June will have left feeling inspired to go and create some real masterpieces of content....