1 min read
Ecommerce Trends Shaping the Beauty Industry in 2024
The beauty industry is booming online, with consumers turning to ecommerce platforms for their skincare, makeup, and wellness...
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Ecommerce (2)
6 min read
Preparing for peak trading: a guide for ecommerce
Ensure ecommerce success during peak trading seasons with these expert tips and strategies.
3 min read
The Lipstick Effect: Is the Beauty Industry Benefiting from the Cost of Living Crisis?
You're probably sick and tired of hearing about the cost of living crisis by now and the seemingly increasing price of...
4 min read
Refreshing Content via Linguistic Reviews
Refreshing content is a great way to get 'quick wins' in terms of updating content of value that is just slightly out of date....
3 min read
Ecommerce PPC: a guide for success
Unlock the potential of ecommerce PPC with this comprehensive guide to drive success and boost sales.
2 min read
Ecommerce Digital PR: a guide for success
Discover how to leverage Ecommerce Digital PR strategies for success online.
3 min read
Meta ‘Best Practices’ this Black Friday: are they all worth using?
Advancements in AI, advancements in automatic copy, advantage+ shopping campaigns – is optimising campaigns even needed any...
1 min read
Google introduces AR beauty ads: Promote beauty products with virtual try-on
Google has introduced a new advertising product called AR Beauty Ads.
3 min read
How Beauty Brands can use AI in Marketing
In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can...
7 min read
How to Navigate Black Friday & Christmas in a Financial Crisis
For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was...
6 min read
How to make your brand dominate this Black Friday
The marketing buzzword right now is Black Friday and with less than 50 days until the biggest sales weekend of the year, brands...