3 min read
How to Archive Your Universal Analytics Data
Time is running out to save your historical Universal Analytics data. Follow these steps to archive your historical data before...
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Marketing (2)
3 min read
Understanding the AIDA Model in Marketing
Discover how the AIDA model can help you create effective marketing campaigns that grab attention, generate interest, drive...
3 min read
Boost Your Performance: Mastering Omnichannel Marketing
Discover the power of omnichannel marketing and how it can enhance your performance and drive results.
3 min read
2024 Marketing Trends: What to Expect in the Digital World
Discover the upcoming marketing trends for 2024 and how they will shape the digital landscape.
3 min read
The power of Topical Authority
One concept that has gained prominence in recent times is "Topical Authority." This approach to SEO involves establishing your...
2 min read
Maximising Your Marketing ROI: A Step-by-Step Guide
Discover the essential steps to maximise your marketing return on investment (ROI) with this comprehensive guide. From setting...
2 min read
The dupe dilemma: Beauty Industry Trends
In the ever-evolving landscape of the beauty industry, one trend that has gained significant traction is the rise of "dupes"...
3 min read
Adapting to a Cookieless Future: Strategies and Insights for Brands
The digital marketing landscape is evolving with the impending deprecation of third-party cookies.
3 min read
One Year In PPC: What I’ve learnt and achieved in one year in Paid Media
SQR, sitelinks, PMax... if you had asked me what these were a year ago I’d have had no clue, now they are part of my day to day...
3 min read
How Beauty Brands can use AI in Marketing
In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can...
4 min read
the power of Collaborative content planning: Maximising SEO and User Experience
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...
6 min read
The benefits of brands carrying out customer interviews
Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more...