3 min read
How Beauty Brands can use AI in Marketing
In a world where technology is constantly evolving, artificial intelligence (AI) is changing the ways that beauty brands can...
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Marketing (3)
4 min read
the power of Collaborative content planning: Maximising SEO and User Experience
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...
6 min read
The benefits of brands carrying out customer interviews
Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more...
7 min read
How to Navigate Black Friday & Christmas in a Financial Crisis
For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was...
9 min read
How to double your conversions before Black Friday and Christmas 2022
This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and product pages for...
4 min read
What is Conversion Rate Optimisation (CRO) and why is it important for brands?
This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate...
3 min read
Artificial intelligence, the advertising industry, our role and happiness
Where’s all this leading to? I’m no expert, so these are just a few musings.
4 min read
How to crush your Q4 Digital Marketing Strategy
Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is!
3 min read
How can marketers can start collecting first-party data?
How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...
3 min read
How brands will be affected by Google phasing out third-party cookies
Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...
3 min read
Everything Creators Need To Know About YouTube’s Partnership with Shopify
Ready, set, shop on YouTube!
2 min read
Sex Sells and Other Marketing Myths that Can Tank Your Strategies
“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.