3 min read
Google’s AI Sales Assistant: What It Means for SEO and How to Prepare
Google is changing the way brands engage with customers by introducing its AI Sales Assistant — a tool designed to improve the...
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Search/Social Updates
2 min read
2025 SEO Trends & Predictions
The world of SEO seems to have been turned upside down over the last year, with more changes than most of us could have...
2 min read
Google's November 2024 Core Update: Everything You Need to Know
Google's November 2024 Core Update has rolled out, bringing significant changes to search rankings and leaving many marketers...
2 min read
Perplexity launches AI Shopping Feature for Search
In a bold move to redefine online shopping, Perplexity has unveiled its latest AI-powered shopping feature, aiming to streamline...
4 min read
Boost Your TikTok SEO with These Expert Tips
Discover the top strategies to optimise your TikTok content and increase your visibility on the platform.
1 min read
Google Phases out Smart Campaigns for PMax: What you Need to Know
Google is phasing out its Smart Campaigns in favour of Performance Max - a shift that marks a significant move towards...
1 min read
Bon Voyage to the Ordinary: Top Ecommerce Trends for Travel Brands in 2024
The travel industry is taking flight in the digital realm. As wanderlust reigns supreme, travel brands need to equip themselves...
1 min read
Fashion Redefined: Top Ecommerce Trends Shaping the Industry in 2024
The fashion scene is undergoing a digital makeover. With consumer habits constantly shifting, fashion brands need to adapt and...
2 min read
Cultivating Growth: Top Ecommerce Trends for the Home & Garden in 2024
The home and garden landscape is blooming in digital. As consumer preferences evolve, home and garden businesses need to...
1 min read
Ecommerce Trends Shaping the Beauty Industry in 2024
The beauty industry is booming online, with consumers turning to ecommerce platforms for their skincare, makeup, and wellness...
3 min read
How to Archive Your Universal Analytics Data
Time is running out to save your historical Universal Analytics data. Follow these steps to archive your historical data before...
2 min read
What is Google Search Generative Experience? (SGE)
What is Google SGE? Think of Google SGE as your helpful buddy on the search results page. Instead of making you click on...