Future of Electric Flights: Building brand awareness through futuristic campaigns for Distrelec
Distrelec is a B2B Europe-wide distributor of electronics, automation, measurement technology, IT, and accessories.
Founded 45 years ago in Switzerland, Distrelec focuses on electronics, automation and measurement technology and is currently represented by subsidiaries in more than 15 countries.
CHALLENGE
Distrelec is trying to break into the highly competitive Aviation component supply industry and tasked Honchō with gaining links in industry publications to support brand awareness.
Our objective was to create an innovative and futuristic campaign to gain the attention of industry-leading Aviation publications across Europe.
- Increase brand exposure, coverage and links pointing to the Know-How subdomain to build awareness in target markets.
- Gain coverage across multiple markets
(France, Germany, UK) and link to country-relevant landing pages. - Activate organic search as a traffic driving channel by increasing keywords and gaining backlinks (Part of a wider strategy)
STRATEGY
As part of a long-term campaign, Distrelec wanted a campaign which focused on supporting their efforts to break into the highly competitive Aviation component supply industry.
The global aerospace parts manufacturing market was valued at USD 754 billion in 2021 and is expected to grow at USD 1130 billion by 2030 at a CAGR of 5%.
With brands such as Royals Royce and Airbus starting to talk about Electric flying, we wanted to be the first to give detailed, innovative and engaging analysis around the topic.
Future of Electric Flights was a campaign in response to emissions conversations surrounding air travel and France implementing a ban on domestic flights.
France’s ban meant more technological advances for rail travel were needed to help commuters and tourists, which would cost the French government a huge sum.
In response to France’s ban, we decided to create an assumption piece. We wanted to create an innovative campaign that could pose an alternative to train travel domestically.
We used real data from test flights using electric planes to create this industry-changing campaign.
If electric planes were to be commercialised, the future of aviation could be transformed.
The Future of Electric flights campaign also proposes technological advancements that could save an on-going global issue: climate change.
Our campaign changed the current narrative within the climate change/technology/aviation industries and as a result, demonstrated the expertise of Distrelec as a leading technology and advancement business.
Awesome innovative approach working collaboratively with the team at Honcho.The global aerospace parts industry is a multi USD billion market and of growing importance to Distrelec strategically hence showcasing our innovative approach to targeting this sector to showcase brand resonance and standout was key.As can be seen from the results we achieved amazing standout > industry wide placements & engagement with a targeted piece around electric flights. Great work!
Kenneth Berkley
Distrelec
