(+44) 01438 870220
(+44) 01438 870220

GROUP 1 AUTOMOTIVE

Group 1 Automotive

Honchō’s SMARTfeed technology brings sale success to Group 1

Client: Group 1 Automotive
Services: PPC

54%increase in conversion rate
21%improvement in ad click-through rate

Business challenge

2019 holds huge challenges for car dealerships. Not only has Brexit (yes, we’re sorry to bring it up again!) affected sales and production for manufacturers, but new EU laws have brought WLTP into play with stringent vehicle testing guidelines. This makes production for new vehicles slower and has created a backlog.

For the customer who expects a new car instantaneously, this can be tricky. Dealerships have had to cope with this demand, and shift focus onto their stock cars and used and approved vehicles instead.

Our challenge was to make Group 1’s used car offering heard and seen in a competitive used car environment. The noise from advertisers in this space is huge.

Honchō Treatment

Group 1 had a strong used car offering, with around 4,000 vehicles available. We created adverts from a live inventory, meaning that customers saw what was available rather than being led to disappointment. For the demanding customer, price and key vehicle information needed to be clear and upfront.

Using Honchō’s own SMARTfeed technology, we were able to create custom, compelling adverts that used real-time prices and offers. These match the customers’ search and naturally featuring price meant that the adverts performed better in terms of click-through rate and conversions.

Our technology enabled us to advertise correct vehicle information in real-time. It was instantaneous if a car was sold or there was a new listings; ensuring Group 1 was visible and accurate in this crowded used car market.

Group 1 Automotive

“We’re extremely proud of our own SMARTFeed technology. Already we are seeing this revolutionise the paid results for clients like Group 1 and improving sales. Real-time advertising is a given; but it’s surprising to see how many out of date ads are still served to customers in 2019 elsewhere!”

OTHER CASE STUDIES

<a href="/services/seo/audits/" class="black">SEO Audits</a>

RED LETTER DAYS

Overseeing a CMS migration for Red Letter Days without any losses in website performance, beginning with a robust pre-migration and post migration plan including a technical audit to eliminate any issues before the migration itself.

<a href="/services/content/product-descriptions/" class="white">Product Descriptions</a>

NEW ERA

Working with retail giant New Era on a scale copywriting project to refresh its product descriptions for each new product collection. As seasoned writers, we managed to achieve an average of nine working days per 450 product descriptions.

<a href="/services/seo/audits/" class="white">SEO Audits</a>

THE SWISS HOLIDAY COMPANY

Through a technical SEO audit for The Swiss Holiday Company, we were able to identify, realign and optimise its website, resulting in a 165% increase in leads and page one search results - big news for a small brand.

 -

SARAH RAVEN

-