Gumtree Case Study
 

SEO E-E-A-T assessment for 80 different Gumtree sites worldwide

In light of Google’s recent focus on Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T)  – We were tasked with designing an E-E-A-T assessment of all Gumtree domains for 9 different markets and comparing the resulting score against 3 close competitors for each market.

SEO E-E-A-T assessment for 80 different Gumtree sites worldwide

0

AUDITS

0

LANGUAGES

0

SITES ACROSS THE GLOBE

STRATEGY

Honcho designed an evaluation and scoring system which covered the key themes and topics mentioned in Google’s quality raters guidelines QRG.

We then created a condensed version of the QRG to instruct our raters before beginning the evaluation process and prepared the evaluation checklist for each market, including all the pages that needed to be analysed for the ECG domain and all the relevant competitors.

Once the evaluation prep was completed, we recruited suitable candidates to take part within our evaluation; they needed to be native speakers living in the country for the analysed market, have some IT literacy but not be specialists, they shouldn’t have been aware of ECG domains – it was key to follow the same criteria as Google to ensure our final analysis was as valid as possible.

The raters performed the evaluation over 1 – 2 weeks.

Once completed, we looked over the documents to ensure that all work was satisfactory and began compiling our overview and recommendations around the issues we found, the exposure to risk of penalties or opportunities for them to improve their authority and E-A-T score.

STRATEGY

Honcho designed an evaluation and scoring system which covered the key themes and topics mentioned in Google’s quality raters guidelines QRG.

We then created a condensed version of the QRG to instruct our raters before beginning the evaluation process and prepared the evaluation checklist for each market, including all the pages that needed to be analysed for the ECG domain and all the relevant competitors.

Once the evaluation prep was completed, we recruited suitable candidates to take part within our evaluation; they needed to be native speakers living in the country for the analysed market, have some IT literacy but not be specialists, they shouldn’t have been aware of ECG domains – it was key to follow the same criteria as Google to ensure our final analysis was as valid as possible.

The raters performed the evaluation over 1 – 2 weeks.

Once completed, we looked over the documents to ensure that all work was satisfactory and began compiling our overview and recommendations around the issues we found, the exposure to risk of penalties or opportunities for them to improve their authority and E-A-T score.

 

THE RESULTS


  • Audits performed for 8 total countries, 8 different languages
  • 20 total assessments for a total of 80 sites across the globe, including 60 competitors

 

Based on our findings, we then provided specific recommendations to each local marketing team on how to improve their Authority, Expertise and Trust in the specific country

gumtree-casestudy2

Explore More Case Studies

European Search Awards 2022 Winner UK Search Awards 2021 Winner Global Digital PR Awards 2022 Winner The Drum Digital Advertising Awards Winner 2022 Global Search Awards Finalist 2021 The Drum Search Awards Winner 2022 Google Premier Partner Agency

WANT RESULTS LIKE THESE? 

Get in Touch!

Honcho Clients

Our Services

SEO 

Increase organic visibility in Search Engines with a bespoke SEO solution

DIGITAL PR 

Earn authoritative links and drive brand awareness with Digital PR

PAID SEARCH

Deliver instant traffic and revenue through Paid Search and Shopping

SOCIAL ADS

Reach new audiences and retarget existing ones on social channels 

CONTENT 

Attract and engage website visitors with a well executed content strategy