Online Carpets - SEO Case Study

Uncovering Hidden "By Room" Gems & Increasing Keyword Visibility by 95% for Online Carpets

Discover how our SEO strategy identified untapped opportunities and integrated key insights to significantly enhance SEO efficiency and user experience for new areas of Online Carpets.

Uncovering Hidden

0%

INCREASE IN PAGE 1 KEYWORDS FOR TARGET PAGES

0%

INCREASE IN SESSIONS FOR TARGET PAGES

 

CHALLENGE

  • There was a gap in visibility for key terms compared to our competitors.
  • We identified an opportunity to expand our coverage and attract higher intent visitors by introducing deeper sections to the website.
  • We aimed to improve the efficiency and ROI of paid accounts by creating more targeted landing pages.
SEO Case Study for Carpet Retailer

STRATEGY

We initiated our strategy with in-depth keyword research and granular tagging, tracking keywords daily. This paved the way for a comprehensive competitor landscape review, enabling us to pinpoint where Online Carpets excelled and where we could gain an edge. Our primary objective was to identify and close any gaps between the Online Carpets website and the closest competitors, as well as to improve paid efficiencies to achieve stronger overall ROI.

Our analysis quickly uncovered untapped potential in 'by room' keywords, such as "bedroom carpets," presenting significant opportunities to attract high-quality traffic.

To prioritise our actions, we integrated search data with sales data, focusing on search volume, revenue potential, and business direction. This strategic approach allowed us to concentrate on the most profitable products, aligning our efforts with business goals.

Using these insights, we devised a plan to create new pages where inventory levels were sufficient. We developed wireframes to enhance SEO and provide an excellent user experience.

Products were meticulously tagged to the relevant categories, and we crafted unique, compelling SEO content and on-site optimisations tailored to each targeted page, ensuring the campaign's success upon launch. The pages were then seamlessly integrated within the main navigation and overall website architecture, making them easily accessible to both users and search engines.

 

RESULTS

This holistic approach resulted in significant increases in traffic, visibility, and overall campaign success, showcasing the power of a well-executed SEO strategy.

We saw a 95% increase in Page 1 rankings for target terms and a 42% increase in sessions for target pages.

SEO Case Study Results - Online Carpets

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