STRATEGY

We initiated our strategy with in-depth keyword research and granular tagging, tracking keywords daily. This paved the way for a comprehensive competitor landscape review, enabling us to pinpoint where Online Carpets excelled and where we could gain an edge. Our primary objective was to identify and close any gaps between the Online Carpets website and the closest competitors, as well as to improve paid efficiencies to achieve stronger overall ROI.

Our analysis quickly uncovered untapped potential in 'by room' keywords, such as "bedroom carpets," presenting significant opportunities to attract high-quality traffic.

To prioritise our actions, we integrated search data with sales data, focusing on search volume, revenue potential, and business direction. This strategic approach allowed us to concentrate on the most profitable products, aligning our efforts with business goals.

Using these insights, we devised a plan to create new pages where inventory levels were sufficient. We developed wireframes to enhance SEO and provide an excellent user experience.

Products were meticulously tagged to the relevant categories, and we crafted unique, compelling SEO content and on-site optimisations tailored to each targeted page, ensuring the campaign's success upon launch. The pages were then seamlessly integrated within the main navigation and overall website architecture, making them easily accessible to both users and search engines.