Bespoke, targeted content created by skilled writers
At Honchō, we appreciate the value of content and the role it plays in any successful digital strategy.
That’s why we’ve invested in an in-house team of content strategists and writers supported by a copywriting network with individual specialist knowledge, who create and craft accurate and informative content that delivers genuine results.
Content Case Studies
Data-driven, multi-disciplinary content strategy & production
We can improve your ecommerce site's content to ensure its optimised for both users and search engines.
Our SEO trained copywriters and content strategists team can produce a wide array of content from data-driven landing pages, category and product page content to informative how-to guides and creative, inspiring blog posts, as well as all points in between.
Content Strategy
Our in-house team of experienced writers and editors can plan, develop, and execute a stand-alone content strategy, or work under the wider umbrella of Organic Performance where we map out a holistic content plan in tandem with SEO and Digital PR.
Our team of dedicated professionals will collaborate with your brand to craft a content strategy tailored to your specific objectives.
Audience & Persona Insight
Understanding your customer base is essential to thriving in any industry. Using innovative data tools, we can assemble a comprehensive view of your audience segments and pinpoint their unique purchasing paths and tailor content to their specifications.
By using these data insights, we can get a clearer picture of the exact needs of your client base, creating funnels that can increase the chances of conversion with content that appeals to your target demographic.
Content Ideation
Creating a content schedule that strikes a perfect balance between valuable information and entertaining elements ensures that your ideal customers not only gain insights and knowledge but also enjoy engaging with your brand.
By carefully curating content that educates, entertains, and resonates with their interests and needs, you establish a strong connection, foster loyalty, and position yourself as a trusted resource in their eyes.
Content Production
Developing and implementing content allows for an all-encompassing approach that sees us ensure your content remains at the highest standard from start to finish. With a versatile skillset at your disposal and our dedication to excellence, we can develop a content offering for you that captures audience attention across a broad remit.
Honchō Content Services
BLOGS
Long-form editorial content to inform, offering long-term value to your customers.
SOCIAL MEDIA
Encourage users to connect with your brand through planned social media strategy and post ideation.
TOV GUIDANCE
A comprehensive look at how your tone-of-voice can appeal to your customer base, and how you can adapt it for maximum coverage.
FEATURES
Insights and interviews that illuminate the reader and generates interest in your services and products.
STRATEGY
A comprehensive content strategy that is aligned with your business goals.
SITE CONTENT
Informational and commercial website content to make sure customers know exactly what you offer and how it benefits them.
ON-PAGE TEXT
Category and product content, optimised for search engines and providing maximum visibility in a crowded marketplace.
HOW-TO GUIDES
Help users connect with your brand with planned social media posts and tying up your identity across all of your content.
FAQs about our Content Services
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Do we work on projects or retainers?
We can provide one off projects like content strategy and copywriting or include content as part of our Organic Performance retainers which include SEO, Content and Digital PR.
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How do we track the work that is being done?
We provide a roadmap with an hourly breakdown of work due to be completed . All time spent on our client accounts is tracked with software for full transparency.
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Do we implement the work directly?
Our experts can implement most on-page SEO improvements and content directly onto your website where CMS functionality allows. For more technical improvements we will liaise with your website developers.
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Do we provide reporting?
We provide real time reporting to all clients through an online dashboard taken from your Google Analytics data.
We also provide in-depth monthly reporting of performance that we present in a monthly meeting.
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How can I measure results?
We will work with you to establish KPIs based on your business objectives. Common content metrics are traffic, time on page and bounce rate.
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How do we charge for Content?
We charge by the hour, usually in segments by the day and half day. For retainer clients we provide a monthly roadmap with tasks assigned to calculate the monthly fee.
This amount will never change without prior client approval.
“Never underestimate the importance of great content – what customers read when they land on your website leaves a lasting impression, so make it a good one. The power of the written word remains as influential today as ever.”
Award Winning SEO, Paid Search & Digital PR Agency
Established in 2008, we have gained a credible reputation and worked with well over 100+ brands providing professional and bespoke SEO and Paid Media services.
We are a team of Search marketing specialists that pride ourselves on innovative ecommerce marketing campaigns, high quality work and delivering a top-level service.