Honcho - Ecommerce Search Marketing Agency
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Our Mission is to Become the Most Respected Search Agency in the World

We’ve learnt a lot in over 15 years of business. but we’ve also earnt a great reputation which has seen us work with huge global brands like eBay, WWE, ASUS, Sephora and many more.

Our expertise in SEO, Paid Media and Digital PR stems from hiring the best in the business and solving challenges for our clients to get the best possible results.

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Chris Ailey CEO & Syed Ali COO - Honcho
European Search Awards 2022 Winner UK Digital PR Awards 2024 Winner UK Search Awards 2021 Winner Global Digital PR Awards 2022 Winner The Drum Digital Advertising Awards Winner 2022 Global Search Awards Finalist 2021 The Drum Search Awards Winner 2022 Google Premier Partner Agency 2024

Our Digital Marketing Services

SEO 

Increase organic visibility in Search Engines with a bespoke SEO solution

DIGITAL PR 

Earn authoritative links and drive brand awareness with Digital PR

PAID SEARCH

Deliver instant traffic and revenue through Paid Search and Shopping

SOCIAL ADS

Reach new audiences and retarget existing ones on social channels 

CONTENT 

Attract and engage website visitors with a well executed content strategy

Our story - Honcho Search

2008 - 2010

In 2008, our founder, Chris Ailey, left his role as Search Marketing Manager at PC World with an impressive portfolio of SEO rankings and PPC results to start up an agency of his own.
 
His first client was baby retailer Mothercare and toy shop ELC, this was closely followed by several other high profile client wins including Blacks Leisure Group, National Express and ASUS.
 
Starting the business from his home and then shared office space, in 2010 we and move into our own premises, The Old Barn in Hertfordshire which has become synonymous with our agency brand. 
Honcho - Founded in 2008 by Chris Ailey

2011 - 2014

By 2011 we had grown to a team of 10 and added PPC to our service offering. The next 3 years would prove to be pivotal in the growth of our agency.
 
First we won eBay Europe as an SEO client, completing huge scale projects for them over the next 7 years.
 
We also won wrestling super brand WWE and promoted Pay Per View TV and stadium events like Wrestlemania and Royal Rumble across Europe, South American, Middle East and Asia through PPC and Paid Social.
Honcho - 2011 to 2014

2015 - 2018

By 2015 we had grown up as a company building in more structure to our team and adding brands like Spire Healthcare, Jaeger and New Era.
 
We also moved into automotive, working with Renault Retail and Group 1 Automotive to drive leads to their 80+ dealerships in the UK.
 
In 2018 we celebrated 10 years in business and hosted an event at our Hertfordshire HQ called Digi Day.
Honcho 2015 - 2018

2019

In 2019 we took the huge decision to rebrand our agency and reinvent ourselves as Honchō.
 
It followed a year of preparation which also saw us join our barn with the stables through a unique shopfront style reception and remodel our office interior including a state of the art boardroom, breakout areas and further workspace for our growing team.
Honcho 2019

2020 - 2024

With COVID putting the world into lockdown in 2020, our business like many around the world, had to adapt. But the digital boom that followed saw us double in revenue in 2021 to £2.5m and grow to a team of 40.
 
This period also saw us establish ourselves as a truly award winning agency, picking up UK Search Awards, European Search Awards, Drum Digital, Drum Search and Global Digital PR awards.
 
Whilst our office and hybrid working remains in place it has also allowed us to widen our talent pool with Honchō experts now located around the UK.
Honcho 2020 - 2024
Honcho works with the biggest ecommerce brands
Enterprise SEO

ECOMMERCE SPECIALISTS

We have worked with 100+ well known brands and have vast experience in optimising platforms such as Shopify, Magento and BigCommerce.

SEO Strategy

ADVANCED STRATEGIES

We provide bespoke strategies for all our clients with our SEO & Paid Media services designed to provide a connected search approach that maximises ROI.

15 Years Experience - UK SEO Agency

15 YEARS EXPERIENCE

We have a wealth of experience for clients operating across global markets in the beauty, fashion, automotive and home & garden sectors. 

LET'S WORK TOGETHER!

CONTACT US FOR A FREE CONSULTATION

Our Leadership Team

Our Leadership
Team

Chris Ailey
Chris Ailey

Founder & CEO

Syed Ali
Syed Ali

Chief Operating Officer

Rebecca Weeks
Rebecca Weeks

Head of Organic Performance

Gary Pyle
Gary Pyle

Finance Director

David Archibald
David Archibald

Paid Media Manager

Lily Court
Lily Court

People & Culture Manager

Louise Ali
Louise Ali

Head of Digital PR

Lottie Hippisley
Lottie Hippisley

Marketing Manager

Ariat
"We love working with Chris and the Honcho team, after 6 years their team and ours continue to get closer and more granular on how we can improve our Consumer acquisition and awareness. It’s great working with people with the same growth mindset but even better when the results follow, which they consistently do."
JAMES WILSON
BRAND & DTC DIRECTOR - EUROPE

THE TEAM AT HONCHO ARE AN ABSOLUTE PLEASURE TO WORK WITH AND NOTHING IS EVER TOO MUCH TROUBLE.

THEIR KNOWLEDGE, “GOING THE EXTRA MILE” ATTITUDE AS WELL AS FLEXIBILITY HAVE BEEN KEY IN GROWING OUR EUROPEAN BUSINESS.

Ariat

About Us Ariat
 

FAQs about Honcho

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HONCHO EVENTS 

Attend one of our in-person events or watch an upcoming webinar.

CAREERS

See what it's like to work for Honcho and explore current vacancies.

OUR WORK

Explore our award winning SEO, Paid Media and Digital PR case studies.