Blogs

New Semrush research shows Google's AI Overviews now appear on 88% of tracked commercial keywords, and 85% in ecommerce. These are the searches where people decide what to buy. Here's...

AI adoption is accelerating, but consumer confidence is moving in the opposite direction. For brands investing heavily in AI, the challenge is no longer simply how to use the technology,...

SEO is still one of the highest-returning channels available to B2B marketers, but the way it earns that return has changed. Industry benchmarking from First Page Sage, cited in SEO...

The B2B buying journey has quietly moved. According to Forrester data reported by MarTech, up to 90% of B2B buyers already use generative AI tools somewhere in their buying process....

Fashion shopping has always been visual and instinctive, which is exactly why it's been slower than other categories to adapt to AI-driven search. That's changing fast. OpenAI has said that...

Fashion is no longer just one of the biggest ecommerce categories, it's becoming one of the most experimental. According to Shopify's 2026 fashion ecommerce data, the global fashion ecommerce market...

Beauty has quietly become one of the fastest-growing categories in ecommerce. According to BeautyMatter's tracking of global beauty sales, the market grew 10% year over year, with online sales expanding...

Ask ChatGPT or Google's AI Overviews for a skincare recommendation and you'll get a confident, specific answer, often naming a product before a consumer has ever visited a brand's website....

It seems like an absolute given in digital marketing: if a keyword has high search volume, you chase it. For years, the standard SEO playbook has dictated that we sort spreadsheets...

Search journeys are changing. People are discovering brands long before they click through to a website and that changes what marketers should pay attention to. For a long time, digital...

How AI search is changing what it means to be visible in Google results Google has announced new Search Generative AI performance reports in Search Console, giving website owners a...

The internet has never had more content, but attention has not grown with it Content has never been easier to create. AI can write blogs, generate social posts, create videos,...

The gap between ranking and visibility is getting bigger For a long time in SEO, the assumption was simple. If you rank well you will be seen. If you are...

Google published official guidance on optimising for AI Overviews and AI Mode last week, and for anyone following the noise around GEO and AI search, the message is a reality...

What this blog post covers: FAQ rich results no longer appear in Google Search Search Console FAQ reporting is being removed Rich Results Test support ends in June 2026 Search...

The growing impact of algorithms on online behaviour Algorithms have always shaped what people see online, but it now feels like they may be starting to shape people themselves as...

Search isn’t going anywhere But the way people use it is shifting.For years, search has been about showing up and winning the click. That still matters. But increasingly, search is...

Local SEO still plays a huge role in how car dealerships win enquiries, test drives and aftersales demand. While many buyers are willing to travel for the right used car,...

How Search Behaviour Is Changing Across TikTok, Reddit, YouTube, Amazon and AI For years, search engine strategy meant one thing: Google Search. Brands invested heavily in SEO (Search Engine Optimisation)...

Ecommerce PPC is one of the fastest ways to capture high-intent demand and turn it into revenue, but strong performance depends on more than simply launching ads. From Search and...

Learn the key differences between PPC and Google Ads and how they impact your online advertising strategy.

Google has lifted the lid on a wave of AI-powered updates that promise sharper targeting, faster creative, and clearer reporting. Below is a simple walkthrough of what is coming, why...

Digital marketing can have a direct impact on how many enquiries, test drives and sales a dealership generates. Good stock and a strong location still matter, but they are not...

Automotive PPC still plays a vital role in how dealerships and automotive brands generate leads, enquiries and sales, but the way it works today is very different from a few...