News

Google is quietly moving closer to what every retailer wants, and what every ecommerce team fears: fewer steps between interest and purchase. Direct Offers, now appearing inside Google’s AI-driven shopping...

“When the technical playing field is even, your brand, how you show up and what people say about you will be the difference.”-James Roach, Head of Digital PR at Honcho...

“It’s no longer enough for your content to rank, it needs to be structured in a way that an AI agent can understand and act upon on behalf of the...

Google just changed the shopping playbook (again).. At NRF 2026, Google announced a major shift in how online shopping will work over the next few years. They’re calling it Agentic...

Honchō were victorious at the 2025 UK Search Awards, celebrating not just a win but also a second-place finish. We proudly took home Best Use of Search: Retail / eCommerce...

The first ads in Googles new AI Mode have been spotted. But how are they laid out? And what could this mean for Google Ads in the future?  (Photo Credit:...

OpenAI has launched Atlas, a browser with ChatGPT built in, and it is something we at Honcho are watching closely. It blends familiar search with an assistant that sits alongside...

Google Ads Introduces New Visibility for RSA Headline Performance Google Ads is gradually rolling out a useful update that gives advertisers deeper insight into Responsive Search Ad (RSA) performance. Some...

Google has lifted the lid on a wave of AI-powered updates that promise sharper targeting, faster creative, and clearer reporting. Below is a simple walkthrough of what is coming, why...

Getting Ready for Q4 and Black Friday In today’s market it is more important than ever to get Black Friday right. Here at Honcho, our PPC services help brands plan ahead...

Google Launches New Branded Searches Metric to Track Upper Funnel Impact Google has introduced a new way for advertisers to measure the brand impact of their campaigns with a conversion...

How AI Overviews Are Changing the Game for Digital PR In an ever-changing digital landscape, it is more important than ever to stay ahead of the curve. One of the...

Google Ads has quietly introduced a new Gmail integration that allows advertisers to apply campaign recommendations directly from their inbox. Emails now include an 'Enable your recommendations' button, which can...

Instagram content on Google? Here’s what’s changing From 10 July 2025, Instagram will begin allowing search engines to index and display public photos and videos from professional accounts in search...

Google Marketing Live just happened, bringing a wave of new updates.We thought it would be a good idea to ask some of our PPC specialists what stood out to them,...

Following on from our wins at the European Search Awards in May, our Digital PR team here at Honchō headed down to London to attend the UK Content & PR...

In May, our Digital PR team jetted off to Krakow, and we’re pleased to say we left some room in our suitcases as we flew home with not one, but...

Google’s New AI Max: A Smarter Way to Target? Google has introduced AI Max for Search, aiming to make PPC campaigns more effective by using AI to predict what potential...

The Power of Trend Campaigns in Your Digital PR Strategy Creating a solid Digital PR strategy is a crucial, and important part of brand building, as well as enhancing your overall...

OpenAI’s New Shopping Features OpenAI has launched new shopping features that aim to give users a more personalised, ad-free experience. These updates are being rolled out to all ChatGPT users,...

In a case that could signal major change for the digital ad world, Meta is facing heat over its use of personal data for targeted advertising. A lawsuit brought by...

It's official, we've added not one, but two shiny trophies to our awards cabinet! We're over the moon to share that we've...

Enhance your website's visibility and ranking with the effective use of headings for SEO. Why Headings are Important for SEO Headings play a crucial role in SEO as they provide...

Understand ecommerce attribution models which attribution models can maximise your marketing efforts and ROI. What are Ecommerce Attribution Models? An attribution model is a framework used to analyse which touch...

As we approach 2025, Marketing Mix Modelling (MMM) stands out as a vital tool for gaining a comprehensive view of marketing performance. By analysing historical data, MMM helps brands and...

Google's November 2024 Core Update has rolled out, bringing significant changes to search rankings and leaving many marketers eager to understand its implications. We'll break this down into what was included...

Google is changing the way brands engage with customers by introducing its AI Sales Assistant — a tool designed to improve the buying journey and boost conversion rates. With conversational...

Explore how social commerce is changing the way we shop online, blending social interactions with digital commerce for a seamless buying experience. Defining Social Commerce Within the Ecommerce Ecosystem What...

The world of SEO seems to have been turned upside down over the last year, with more changes than most of us could have imagined. But what's in store for...

By structuring your content around clusters of related topics, you can create a powerful content ecosystem that enhances authority and boosts discoverability.   What are Topic Clusters? Topic clusters are...

In a bold move to redefine online shopping, Perplexity has unveiled its latest AI-powered shopping feature, aiming to streamline the consumer experience and challenge industry giants like Google and Amazon. ...

Increase your Black Friday and Cyber Monday sales with these crucial technical SEO tips. Optimise Your Site Speed for Maximum Conversions Site speed is a critical factor in both user...

Black Friday and Cyber Monday (BFCM) are just around the corner. Boost your content marketing strategy to drive traffic, engage customers, and increase sales during the biggest ecommerce shopping event...

Discover how artificial intelligence is changing the way we create, curate, and optimise content across various platforms. Exploring the Basics of AI in Content Creation Artificial intelligence (AI) is playing...

Explore the potential pitfalls that can impact SEO performance after migrating a website to a new domain or platform. Changes in URL structure When migrating a website to a new...

Discover the ultimate guide to creating SEO-friendly blog posts that will boost your website's visibility and attract more organic traffic. Understanding the Importance of SEO in Blogging Search engine optimisation...