Digital PR Agency for Search Visibility, Brand Authority and Revenue Growth
Award Winning Digital PR Team
Our award-winning Digital PR team is fully UK based, but operates in multiple regions and languages — regularly serving the UK, USA, NED, ESP, POL and Swedish markets for our varied and extensive client base.
Our deep alignment and grounding in SEO, along with experience in all verticals, means we are best placed to drive growth for your brand with Digital PR activity that is creative, influential and attributable to actual revenue increases.
We deliver the placements and track what truly matters: revenue growth.
Ready to grow your brand with Digital PR?
Tell us about your brand and we'll show you exactly where Digital PR can move the needle.
Start a conversationOur Digital PR Services
Digital PR & LLMs are more Important than Ever
The advent of AI and LLMs has meant Digital PR is more important now than it has ever been. Offsite signals from external sources have always been key for brand visibility on Google — and the same is true for AI and LLMs.
All the evidence so far shows that for a brand to be cited in AI responses, the amount of high authority backlinks from certain key publications is vital.
Certain types of links or mentions are more beneficial than others for AI and LLM visibility, and we know exactly which ones to target.
Benchmarking and monitoring a predetermined list of prompts to evaluate your brand's share of voice vs competitors across AI tools.
Our LLM tracking tools surface which websites and articles are driving visibility within the LLMs — so we know exactly where to focus.
Understanding what sites and content are used as sources means we can create similar content and outreach to those influential sites for inclusion.
We consistently monitor share of voice as we gain coverage, adding new prompts as we go to continually improve your LLM visibility.
How We Run Digital PR
Everything starts with understanding. From there, we build a clear creative framework — and then we execute across the right channels.
We start with a full backlink audit of your brand, competitors and the wider landscape. Alongside your business goals, we produce a strategy fully aligned to commercial intent — so everything we do moves the needle where it matters most.
With the strategy as our framework, this is where the magic happens. Our Digital PR ideation process develops the ideas that will land you high-profile, relevant coverage in the publications that matter to your audience.
From reactive PR and trend campaigns to hero and stunt campaigns, we deploy the right tactics — then track everything that matters: coverage, backlinks, organic visibility, LLM share of voice and revenue impact.
James Roach
Head of Digital PR, HonchoWith more than a decade of experience in digital PR, content and creative services, James has built and led high-performing teams at some of the UK's leading search and marketing agencies.
His expertise spans creative campaign ideation, content strategy, media outreach and brand storytelling — helping businesses earn meaningful coverage, authority and links that drive real business impact.
The Digital PR space is so exciting right now, with the advent of AI and LLMs, people are really starting to see how important this channel can be in driving growth and visibility. There aren't many channels that bring together creativity, strategy and an analytical mindset like Digital PR does.
James Roach — Head of Digital PR, HonchoOur Digital PR Onboarding Process
From your initial enquiry to your first campaign going live — here's exactly what to expect.
30 minutes with James Roach, our Head of Digital PR, to understand your goals, constraints and budget.
Full audit of your brand, competitors and the digital PR landscape — presented back to you with a clear approach.
Clear deliverables and transparent costings — so you know exactly what you're getting and what it costs.
A 2–4 hour deep-dive (in person or remote) so we can fully understand your business before we start to ideate.
Armed with everything we need, we get fully creative — building ideas that will move the needle for your brand.
Kenneth Berkley - SEO Manager, Distrelec“It has been an awesome experience working with the team at Honchō! Winning a Global Digital PR award and delivering best-in-class campaigns within our target territories has helped improve our online presence and achieve page 1 rankings in the Electronics Components industry"
Ready to grow your business?
Tell us about your brand and we'll show you exactly where the biggest search opportunities are — and how we'd go after them.
Get in touch
Digital PR Case Studies
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Eflorist
Digital PR
How we secured high-quality links to elevate seasonal search demand
VIEW CASE STUDY -
Wealthify
Digital PR
Award winning Digital PR campaign for a new Instant Savers product
VIEW CASE STUDY
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Group 1 Automotive
SEO, Digital PR
An interactive dashboard quiz that achieved 120+ links to support SEO
VIEW CASE STUDY -
SimplyBe USA
Digital PR
Digital PR campaign for Simply Be that helps women find the perfect jeans fit
VIEW CASE STUDY -
Distrelec
Digital PR, SEO
Building authority of a sub domain using European wide Digital PR campaigns
VIEW CASE STUDY
FAQs About Our Digital PR Services
Can't find what you're looking for? Get in touch and we'll answer any questions you have.
We prefer to work on a retainer agreement as SEO is an ongoing marketing activity, however we regularly provide one-off audits and projects. We can support your in-house team or manage your full SEO channel.
SEO is an ongoing strategy but results can be seen quickly. At the beginning of each relationship we produce a full SEO strategy and roadmap along with a traffic and revenue forecast.
Our experts can implement most on-page SEO and content improvements directly where CMS functionality allows. For technical improvements we liaise with your developers.
We charge by the hour. For retainer clients we provide a monthly roadmap with tasks assigned to calculate the monthly fee — an amount that never changes without prior client approval.
FAQs About Our Digital PR Services
What is Digital PR
It’s easy to confuse Digital PR with simple ‘link building’ because this is (arguably) where it originated from. But today, it’s so much more than ‘link building’ - it’s ‘awareness building’, and not just building the awareness of your website, but for your brand and what you specialise in.
Digital PR is a combination of strategic content marketing and finding unique news angles or hooks that will result in press coverage and increase your brand footprint online. We put stories out to press that our brands have the authority and expertise to speak on, without directly selling their products or services. Success can also be achieved through social media and influencer marketing.
No matter how large your organisation is, Digital PR is a critical part of any marketing strategy in that it helps build brand awareness whilst at a more technical level supports SEO by signalling to Google your Experience, Expertise, Authority and Trust on a certain topic (E-E-A-T).
How do you work with traditional PR teams?
We play nice, complementing traditional PR teams by focusing on digital-first coverage, SEO impact and reactive opportunities, while aligning closely on messaging and wider brand goals.
What kind of results should be expected from Digital PR?
We obtain high-authority and relevant coverage and quality backlinks that lead to increased organic visibility, referral traffic, stronger brand awareness and revenue increases.
How much does Digital PR cost?
Costs vary depending on scope, but start from around £1,500. It does all depend on activity level and campaign ambition but we are able to tailor programmes to match your goals and budget.
What key metrics do you report on for Digital PR?
This can differ per client depending on what is seen as success, but typically we track coverage, backlinks, keyword growth, organic traffic, share of voice, referral traffic and revenue.
What do you do if Digital PR isn't driving organic growth/traffic?
We constantly monitor performance, if we see this is an issue we’ll refine our strategy and reassess the landscape to see where we need to refocus our attention. We will follow the data, that will usually paint the clearest path for us.
How fast can we see the impact of Digital PR and get results/coverage?
Each campaign is different, Digital PR is what is called “earned coverage”, meaning we don’t pay for placements. However, we often see coverage within hours of launching, on other occasions it can take longer. In terms of impact following coverage, that can differ client to client too, some clients who may be starting from a less advantageous position (lower DR or DA for example) might see growth quicker for example. We typically like to manage expectations by allowing up to 3 months to see the impact of our work.
What if we can't be super fast or work in a regulated industry?
This is all about implementing a strategy and way of working that works with your business limitations. We can work around any limitations as long as we are aware and are able to agree on an approach that works for everyone.
How long does it take to run a digital PR campaign?
It depends on the size, but a typical data led campaign can take approximately 2-6 weeks from ideation through to production and outreach.
Do you do Digital PR training for inhouse brands?
Yes, we offer tailored training, workshops and strategic support for in-house marketing and PR teams or C-suite level execs.
Digital PR Insights
Guides, strategy pieces and research from our team brands learn more about the power of Digital PR.
