We help automotive brands and dealerships drive more online business

At Honchō, we’ve built up our automotive knowledge with over 10 years of experience managing SEO and PPC for some of the biggest vehicle manufacturers, dealership groups and automotive service suppliers.

Why Choose Honchō?

  • AWARD WINNING WORK

    AWARD WINNING WORK

    We have won industry leading UK, European & Global awards for our SEO, Digital PR and Paid Search clients.

  • BESPOKE SEO & PPC STRATEGY

    BESPOKE SEO & PPC STRATEGY

    All our PPC and SEO strategies are bespoke for each client with transparent roadmap and pricing agreed at sign off.

  • ESTABLISHED SINCE 2008

    ESTABLISHED SINCE 2008

    With over 15 years in business, we have a wealth of experience working for consumer facing brands

Award Winning Automotive Agency

Pentagon Motorgroup Logo

“As our strategic SEO partner, Honcho has driven strong and consistent growth over the years, contributing to business goals. They regularly inspire confidence that our organic search is in the right hands, demonstrating industry knowledge as well as forward and innovative thinking”

Wright Bros.

Maximise SEO & PPC performance for your automotive business

Search is where it all begins for an automotive customer. Over 50% of people start their car buying research online, with over a third of them heading to a search engine before looking at anything else.

That’s why it has never been more important for players in the automotive industry to be visible in search. To have any chance of winning the race, you have to show up. Literally.

We are constantly adapting our search marketing strategies based on the latest data and seasonal trends, to provide the most effective automotive SEO, PPC and content services.

Automotive Brands & Dealerships we work with

Get in touch

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Automotive Case Studies

  • Trust Ford  

    Trust Ford

    CEO, SEO & Content

    Increasing conversion rate by 37% for automotive dealership Trust Ford

    VIEW CASE STUDY
  • Group 1 Automotive  

    Group 1 Automotive

    Paid Search

    Using our SMARTFeed technology to maximise PPC performance

    VIEW CASE STUDY

  • Pentagon Motability  

    Pentagon Motability

    SEO, Content

    Delivering a 96% increase in SEO visitors to motability pages

    VIEW CASE STUDY
  • Group 1 Automotive  

    Group 1 Automotive

    SEO, Digital PR

    Digital PR campaign that used a quiz to drive 120+ links to support SEO

    VIEW CASE STUDY

  • Group 1 Automotive  

    Group 1 Automotive

    SEO

    Advanced Technical SEO from the start line for Group 1 Automotive

    VIEW CASE STUDY
  • Renault Retail  

    Renault Retail

    Digital PR, SEO

    Digital PR campaign for Renault that reached 4 million people

    VIEW CASE STUDY

Automotive SEO Services

SEO is essential for a successful marketing strategy. We don't just improve your website’s visibility in search engines, we help your customers through quality content and improving their user journey when they visit your website.

SEO SERVICES

Automotive PPC Services

Our paid search team have years of experience and knowledge of managing automotive accounts.

Whether your brand is a  dealership group, after sales service or retail product they will ensure your brand attracts leads and sales at the best possible cost per acquisition.

PPC Services

Automotive Paid Social Ads

Social Media is a brilliant acquisition channel for automotive. From TikTok creative and ads to Facebook marketing and retargeting we can help your brand discover new audiences and target existing ones through social advertising.

Paid Social Services

Automotive Digital PR

Digital PR not only forms a vital piece of the SEO jigsaw by obtaining high authority links. Carefully crafted, data led stories can get your brand noticed in mainstream and industry press to further build trust of potential customers. 

Digital PR Services

We are the Automotive Specialist Search Marketing Agency 

When you work with Honcho you don't just benefit from integrated SEO, PPC, social and content marketing campaigns. 

You benefit from years of experience with tried and tested SEO and PPC techniques alongside in-depth real time reporting. 

You'll also gain access to our bespoke in-house SMARTfeed technology allows our clients to advertise real time stock and pricing of vehicles on Search Engines and Social channels.

Explore Our Digital Marketing Services

  • SEO  

    SEO

    Increase organic visibility in Search Engines with white-hat professional SEO

  • PAID SEARCH  

    PAID SEARCH

    Deliver instant traffic and revenue through Paid Search and Shopping

  • DIGITAL PR  

    DIGITAL PR

    Earn authoritative links and drive brand awareness with Digital PR