
We help automotive brands and dealerships drive more online business
At Honchō, we’ve built up our automotive knowledge with over 10 years of experience managing SEO and PPC for some of the biggest vehicle manufacturers, dealership groups and automotive service suppliers.
Why Choose Honchō?
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AWARD WINNING WORK
We have won industry leading UK, European & Global awards for our SEO, Digital PR and Paid Search clients.
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ESTABLISHED SINCE 2008
With over 15 years in business, we have a wealth of experience working for consumer facing brands
Award Winning Automotive Agency





Wright Bros.“As our strategic SEO partner, Honcho has driven strong and consistent growth over the years, contributing to business goals. They regularly inspire confidence that our organic search is in the right hands, demonstrating industry knowledge as well as forward and innovative thinking”

Maximise SEO & PPC performance for your automotive business
Search is where it all begins for an automotive customer. Over 50% of people start their car buying research online, with over a third of them heading to a search engine before looking at anything else.
That’s why it has never been more important for players in the automotive industry to be visible in search. To have any chance of winning the race, you have to show up. Literally.
We are constantly adapting our search marketing strategies based on the latest data and seasonal trends, to provide the most effective automotive SEO, PPC and content services.
Automotive Brands & Dealerships we work with
Get in touch
Automotive Case Studies
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Trust Ford
CEO, SEO & Content
Increasing conversion rate by 37% for automotive dealership Trust Ford
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Group 1 Automotive
Paid Search
Using our SMARTFeed technology to maximise PPC performance
VIEW CASE STUDY
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Pentagon Motability
SEO, Content
Delivering a 96% increase in SEO visitors to motability pages
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Group 1 Automotive
SEO, Digital PR
Digital PR campaign that used a quiz to drive 120+ links to support SEO
VIEW CASE STUDY
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Group 1 Automotive
SEO
Advanced Technical SEO from the start line for Group 1 Automotive
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Renault Retail
Digital PR, SEO
Digital PR campaign for Renault that reached 4 million people
VIEW CASE STUDY

Automotive SEO Services
SEO is essential for a successful marketing strategy. We don't just improve your website’s visibility in search engines, we help your customers through quality content and improving their user journey when they visit your website.

Automotive PPC Services
Our paid search team have years of experience and knowledge of managing automotive accounts.
Whether your brand is a dealership group, after sales service or retail product they will ensure your brand attracts leads and sales at the best possible cost per acquisition.

Automotive Paid Social Ads
Social Media is a brilliant acquisition channel for automotive. From TikTok creative and ads to Facebook marketing and retargeting we can help your brand discover new audiences and target existing ones through social advertising.

Automotive Digital PR
Digital PR not only forms a vital piece of the SEO jigsaw by obtaining high authority links. Carefully crafted, data led stories can get your brand noticed in mainstream and industry press to further build trust of potential customers.

We are the Automotive Specialist Search Marketing Agency
When you work with Honcho you don't just benefit from integrated SEO, PPC, social and content marketing campaigns.
You benefit from years of experience with tried and tested SEO and PPC techniques alongside in-depth real time reporting.
You'll also gain access to our bespoke in-house SMARTfeed technology allows our clients to advertise real time stock and pricing of vehicles on Search Engines and Social channels.