Google Ads Introduces New Visibility for RSA Headline Performance
Google Ads is gradually rolling out a useful update that gives advertisers deeper insight into Responsive Search Ad (RSA) performance. Some accounts are now showing click and conversion data for individual RSA headlines, replacing the previous vague performance labels such as "Good" or "Best".
This shift represents a significant improvement for anyone managing paid search campaigns at scale. Until now, advertisers had limited visibility into which specific ad headlines were driving results, making meaningful testing and optimisation more difficult.
With this update, advertisers can finally begin to make data-led decisions about which headlines are performing, and where improvements are needed. This opens the door to more effective ad copy testing and sharper campaign performance overall.
To check if the feature is available in your account:
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Go to Campaigns
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Click into Assets
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Adjust the column settings to look for headline-level metrics
While the feature is not yet available in all accounts, wider rollout seems likely. The update was first spotted by Bob Meijer and Miles McNair, and has already been welcomed by many in the PPC community.
One of our PPC team members here at Honcho, Fin, shared their thoughts on what this means for advertisers:
"This new feature is a big win for marketers. It makes it much easier to have meaningful conversations with internal teams or clients about which ad copy needs optimising to improve campaign performance. Up until now, we’ve only had vague labels like 'Good' or 'Poor' to go on, which offered some insight but often left us making a lot of assumptions. Now with actual click and conversion data tied to RSA headlines, we can clearly see what’s working and make smarter, data-backed decisions."
As RSA formats become more central to search campaigns, this kind of headline-level visibility is long overdue — and it is encouraging to see Google improving transparency in how ads perform.