
How to Plan Your PPC Strategy for Black Friday Success
Getting Ready for Q4 and Black Friday In today’s market it is more important than ever to get Black Friday right. Here at Honcho, our PPC services help brands plan ahead...
Group 1 Automotive – an international Fortune 500 automotive retailer – has been working with Honchō since 2016.
We created an online quiz that tested people's knowledge on common car dashboard signals and achieved over 170 links to the page from high authority publications.
BACKLINKS TO SITE
PIECES OF PRESS COVERAGE
With a reputation for excellence and a commitment to customer satisfaction, Group 1 Automotive is always seeking ways to engage and educate its audience.
We created the campaign 'Dashboard Doubts', designed to uncover how well drivers know their dashboard symbols, whilst providing an education aspect through an online game. By creating a fun and interactive piece of content, we knew we would earn coverage and links to connect with target audiences.
We also knew that through quantitative research, we would uncover the answer, while simultaneously driving (pun intended) traffic to Group 1’s website to further the education of their audience, whilst improving rankings.
The first step in the campaign was understanding the baseline. We conducted a survey among 2,000 drivers nationwide to understand their familiarity with dashboard symbols. The results were eye-opening: despite an overwhelming 8 in 10 respondents claiming confidence in their knowledge of these symbols, the average British driver could only recognise and identify 45% of them.
The next stage of our campaign with Group 1 involved creating an on-site game. Users were challenged to match the correct dashboard symbol with its name. Not only did this engage the audience directly on Group 1’s site, but it also provided journalists with valuable data as well as an asset worth linking to in order to complete their stories.
Stephanie Macdonald - Head of Marketing, Group 1 Automotive"Working with the Digital PR team at Honcho has been fantastic, and seeing the results from their campaigns is a real delight - especially Dashboard Doubts.
With this campaign in particular, the team really took the initiative to create something valuable that journalists felt the need to link to, which resulted in almost all the coverage including a backlink to the game. Not only were the team able to produce excellent results, but an amazing interactive quiz on our site which was our top performing on-site article at the time! When it comes to industry trends and what’s in the news, the team knows how to jump on this and create great campaigns that resonate with readers."
SEO, Content
Delivering a 96% increase in SEO visitors to motability pages for Pentagon
VIEW CASE STUDYPaid Search
Using SMARTFeed technology to maximise PPC performance
VIEW CASE STUDYGetting Ready for Q4 and Black Friday In today’s market it is more important than ever to get Black Friday right. Here at Honcho, our PPC services help brands plan ahead...
Google Ads Introduces New Visibility for RSA Headline Performance Google Ads is gradually rolling out a useful update that gives advertisers deeper insight into Responsive Search Ad (RSA) performance. Some...
Google Launches New Branded Searches Metric to Track Upper Funnel Impact Google has introduced a new way for advertisers to measure the brand impact of their campaigns with a conversion...
Item | Price | Qty | Total | |
---|---|---|---|---|
Subtotal |
£0.00 |
|||
Shipping | ||||
Total |