
Digital PR: The Power of Trend Campaigns
The Power of Trend Campaigns in Your Digital PR Strategy Creating a solid Digital PR strategy is a crucial, and important part of brand building, as well as enhancing your overall...
Shift MS engaged us to help create a content strategy that helped people on their MS journey and ensure there was content to support them no matter what stage they were in.
OF PAGE 1 KEYWORDS
NEW KEYWORDS RANKING
BRAND NEW VISITORS BY MONTH 2
The Shift.ms website was initially focused on driving people to the forum. The positioning was centred around user-generated content and community - connecting those living with multiple sclerosis with other ‘msers’.
Whilst the website drove a good amount of traffic it was landing on forum pages that were not contributing toward driving conversion. There was no visibility for the charity for any generic multiple sclerosis terms and no content to support people at different stages of the MS journey.
On engaging Honcho, the main goal was to develop a strategy that would allow Shift.ms to gain visibility for MS terms - but more importantly, support people at all stages from symptoms, to diagnosis, to living with the condition. We were also tasked with making the content work for msers but also for family, friends and carers wanting to find more information.
The aim was to create a website to provide the audience with a view of the MS journey and ensure there was content to support people no matter what stage they were in. We had to strike the balance between being visible and relevant but also sensitive in delivery, particularly in the early stages of diagnosis.
The target audience:
Our data led approach consisted of:
- completely redesigning the navigation
- creating brand new sections on the website
- building 20 new pages with long form content
- adhering to E-E-A-T guidelines by approving all content via an MS nurse
- Developing an internal linking strategy
Content, SEO
Increasing blog sessions by 1,688% for aussie beauty brand Bondi Sands
VIEW CASE STUDYThe Power of Trend Campaigns in Your Digital PR Strategy Creating a solid Digital PR strategy is a crucial, and important part of brand building, as well as enhancing your overall...
OpenAI’s New Shopping Features OpenAI has launched new shopping features that aim to give users a more personalised, ad-free experience. These updates are being rolled out to all ChatGPT users,...
In a case that could signal major change for the digital ad world, Meta is facing heat over its use of personal data for targeted advertising. A lawsuit brought by...
Item | Price | Qty | Total | |
---|---|---|---|---|
Subtotal |
£0.00 |
|||
Shipping | ||||
Total |