In May, our Digital PR team jetted off to Krakow, and we’re pleased to say we left some room in our suitcases as we flew home with not one, but two awards from the European Search Awards.
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Best Use of Search - Finance: Nepo Savers for Wealthify (Gold)
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Best Use of Content Marketing - Blooming All Over Europe for Euroflorist (Silver)
With plenty of nominees up for these Digital PR awards, these wins are proof of our impactful campaigns not just in the UK, but for European clients across the pond.
Best Use of Search - Finance: Nepo Savers for Wealthify
After coming first place for this campaign at the UK Search Awards last year (2024), we at Honcho are thrilled to have won again at this year’s European Search Awards for our work with our financial client, Wealthify.
Wanting to launch their new Instant Access Savings product into a fiercely competitive market, we helped the brand break through the noise, boosting brand awareness and visibility, while also attracting that all-important site traffic with a creative yet data-driven SEO-led Digital PR strategy.
For this campaign, after scouring the media, we noticed a gap in the narrative. While the "Bank of Mum and Dad" always gets plenty of attention and makes noise in the press, there was little talk about how those without financial help from their parents are impacted.
Off the back of this, we created our Nepo Savers campaign. By commissioning original and unique research, we uncovered some eye-opening insights and used them to fuel a thought-provoking content strategy. Highlights included:
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First-hand data from a bespoke survey, which gave us unique angles for outreach
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A diverse range of content that resonated with journalists, from blog posts to data visualisations
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Creative pivots to avoid political pitfalls during a tricky election season
The result? A resounding success, driving significant SEO gains for the brand’s Instant Access Savings product – achieving high authority links, boosting keyword rankings, and driving a 467% increase in blog traffic.
Judges cited the “robust operational agility and campaign resilience” of the idea and the perseverance of our team as a key asset of this entry (not to brag or anything…)
Proving that blending SEO, content, and PR delivers real growth in a competitive financial sector, we are so thrilled to have won yet another award for this campaign.
Best Use of Content Marketing - Blooming All Over Europe for Euroflorist
The team are also delighted to bring home the silver award for their work with flower and gift delivery service, Euroflorist. Setting a new benchmark for Pan-European SEO and digital PR success, we were tasked with expanding Euroflorist’s activity across their European markets, including the UK, Germany and Poland, to name a few.
To target each of these unique markets, our campaign combined:
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Data-driven insights, which gave us tailored angles across Europe
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Culturally relevant storytelling to target journalists in each region
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Innovative interactive tools to drive engagement with audiences and organic growth
The result? 963 high-authority backlinks, 1,268 media mentions, and significant organic traffic growth across multiple European markets. Boosting Euroflorist’s search visibility, keyword ranking improvements, and overall brand presence, we managed to solidify the brand’s leadership within the online flower delivery space.
With some incredible feedback from the judges, calling the campaign an “exceptional pan-European strategy – carefully tailored to cultural nuances, demonstrating deep market understanding and effective localisation”, we couldn’t be more proud of our Digital PR team for this award – and Euroflorist have been thrilled with the results as well.
What These Wins Mean to Us
Being recognised as a Digital PR agency not only in the UK but across Europe is a testament to the drive, creativity and resilience of our incredible team. Each campaign came with its own unique circumstances, and at some points, challenges, but we don’t let the hurdles get us down, and each of these awards is proof of that.
From creating data-driven campaigns that get audiences talking, to executing exciting, relevant multi-market strategies, these campaigns also demonstrate to our clients our creative drive that delivers real business impact.
Want a search agency that’ll help you win big? Get in touch.
Contact Us
To hear more about how Honchō can help your brand with our Digital PR services, contact us here: https://honchosearch.com/pages/contact-us