Faith In Nature put their faith in Honcho's Digital PR team

Faith In Nature is in the business of selling self and homecare products, with Nature at the centre of them. Being eco-friendly is at the heart of their business, so as part of our strategy, we were looking for stories that not only tied in with their product offering, but also with their overarching company values. 

We carried out research that enabled us to understand common trends and issues faced by consumers and identified seasonal summer trends that we were able to turn into engaging and informative news stories that provided readers with practical, actionable, and, most importantly, ethical advice.

Honchō knows that producing tips-based stories backed by search data is an excellent way to raise journalists' eyebrows, which is why it was so important for us to target the seasonal terms that people were actively searching for.

Just a few of the trends we targeted and offered ethical, natural advice on include: 

• How to keep cats out of your garden without harming them
• How to get rid of ants naturally 
• And the dangers of going to bed with your hair wet

We set out to show them why our advice was worth sharing by offering ethical advice that strayed from the norm.

After researching the best methods for each search trend, we worked with Faith In Nature’s in-house experts to fine-tune the advice to resonate with everything Faith In Nature stands for: